IGTV

A week after Instagram confirmed its plan to shut down its standalone IGTV app in order to better focus on initiatives, like Reels, the company confirmed it’s pulled two more of its older apps f

Instagram is ending support for its standalone app for IGTV, the company announced on Monday. Meta, Instagram’s parent company, confirmed to TechCrunch that the app will be removed from app stor

Instagram today announced a number of new features that will roll out this week across both the Instagram Feed and its TikTok competitor, Reels. The creator-focused additions will allow users to colla

Instagram today says it’s launching a couple of new tools aimed at addressing the needs of Live creators. Now, creators will be able to build up buzz for their upcoming Live by scheduling it up

Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTub

Instagram today is launching Shopping in Reels, its TikTok competitor. The new feature was announced in October as something the company had in the works, as part of a ongoing series of shopping-relat

Instagram is today introducing a new way for creators to make money. The company is now rolling out badges in Instagram Live to an initial group of over 50,000 creators, who will be able to offer thei

Instagram this morning announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers creators and influ

Instagram today is launching new tools that enable video creators to make money, including badges that viewers can purchase during Instagram Live videos and the introduction of IGTV ads. Both launches

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Pr

At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates invo

Following the departure of Instagram’s founders, Facebook is working to more closely integrate the photo-sharing app with its flagship social network. It’s already added its brand name nex

A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin S

If you can’t beat or join them… force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the c

It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company

What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram? Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning Se

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s n