OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts

Following Apple's crackdown on mobile apps' usage of <a target="_blank" href="">IDFA</a> (Identifier for Advertisers) - that is,<a href="htt

iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple’s Own Ad Identifier Technology

Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have su