• iDay: Where Were You When the iPhone Launched?

    Friday, June 29, 2007. iDay, in marketing lingo, the day Apple released a widget that compelled grown men to use words like “awesome” and “cool” to describe a fancier-than-most cellphone. Where were you that day? Where were you at 6 p.m. when it officially launched to an amount of pomp and circumstance usually reserved for a Roman triumph? Throughout the day I was out… Read More

  • An iDay Retrospective With Snarky Captions

    Mr. Spike Lee came out to support the Keep A Child Alive foundation. We know he’s just trying to get one himself. Nicholas and I looked to escape the chaos that is the 5th Avenue Apple store in fair Gotham to the more tranquil and pleasant SoHo location. It was everything you could ever dream and want in an iDay. Tons of tourists who have no idea what’s going on, but want to… Read More

  • Apple Stores Shutting Doors At 2PM On iDay

    Apple retail stores will be closed on June 29 from 2:00 p.m. to 6:00 p.m. to get ready for the premiere of iPhone. We’ll open the doors again at 6:00 p.m., when you can be one of the first to see, try, and buy the iPhone. Be sure to arrive early — iPhone is available on a first-come, first-served basis. Apple Read More