iad

Apple is the world’s most valuable company -- no other company even comes close. That shouldn’t be surprising, as the Silicon Valley-based company has created an unparalleled hardware culture that

iAd, Apple’s advertising platform for apps on iOS devices like the iPhone and iPad, has been gradually building up its international business since first going live in the U.S. in 2010, and to

Earlier this month, mobile ad attribution startup <a target="_blank" href="http://www.hasoffers.com">HasOffers</a> spotted what seemed to be an important new feature in the latest iOS update — <a hr

Apple is opening the door to its iAd program today, specifically to iAd Workbench, its ad creation and management tool. When the company first launched the Workbench last year, it was aimed at deve

Apple has a lot of knowledge regarding its users, which it uses to improve its services and offerings, including names, addresses, locations and purchase histories. But what it doesn't do with that da

Apple is famous for its slick ads highlighting its latest gadgets (though it does have <a target="_blank" href="http://www.businessinsider.com/here-are-apples-dreadful-new-ads-for-the-mac-2012-7">occa

Another former executive from Apple's iAd business has made a move to another mobile ad venture: Mike Owen, who had been a senior manager overseeing iAd's New York office, is joining mobile video ad n