iad

  • The downfall of the walled garden: Here’s why iAd failed Crunch Network

    The downfall of the walled garden: Here’s why iAd failed

    Apple is the world’s most valuable company — no other company even comes close. That shouldn’t be surprising, as the Silicon Valley-based company has created an unparalleled hardware culture that more resembles a lifestyle than a brand. Apple is potentially worth more than a trillion dollars, and has a staggering $155 billion “war chest” stashed for a rainy… Read More

  • Apple Finally Takes iAd To Latin America, In A Deal With ‘Market Maker’ IMS

    Apple Finally Takes iAd To Latin America, In A Deal With ‘Market Maker’ IMS

    iAd, Apple’s advertising platform for apps on iOS devices like the iPhone and iPad, has been gradually building up its international business since first going live in the U.S. in 2010, and today comes the latest step in that progress: it is bringing iAds to Latin America, starting first with Brazil and Mexico and eventually expanding to other countries like Venezuela, Argentina… Read More

  • MobileAppTracking Says It’s The First Platform To Support iAd Attribution

    MobileAppTracking Says It’s The First Platform To Support iAd Attribution

    Earlier this month, mobile ad attribution startup HasOffers spotted what seemed to be an important new feature in the latest iOS update — iAd attribution. Now it looks like the company was right, because it just announced it’s taken advantage of the new feature to support iAd attribution in its MobileAppTracking service. Basically, this means advertisers can see whether their… Read More

  • Apple’s iAd Workbench Now Open To Everyone With An Apple ID, Adds New Features

    Apple’s iAd Workbench Now Open To Everyone With An Apple ID, Adds New Features

    Apple is opening the door to its iAd program today, specifically to iAd Workbench, its ad creation and management tool. When the company first launched the Workbench last year, it was aimed at developers who wanted to advertise their apps. With today’s changes, the company is hoping to bring on a broader range of advertisers. Read More

  • Advertisers Not Thrilled With Apple’s Practice Of Protecting Its Users’ Data

    Advertisers Not Thrilled With Apple’s Practice Of Protecting Its Users’ Data

    Apple has a lot of knowledge regarding its users, which it uses to improve its services and offerings, including names, addresses, locations and purchase histories. But what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad, according to a new AdAge article detailing why Apple, and Amazon (which operates in a similar manner)… Read More

  • Apple Touts Success Of Its Land Rover iAd Campaign In New Video

    Apple Touts Success Of Its Land Rover iAd Campaign In New Video

    Apple is famous for its slick ads highlighting its latest gadgets (though it does have occasional misfires). Now the company has released its first iAd customer video, essentially selling its mobile advertising program to brands and advertisers. Since its launch, much of the publicity around iAd has been mixed or negative, with reports that pricing continues to fall and articles wondering… Read More

  • Apple’s iAd Diaspora: Former Senior Mgr Mike Owen Now CRO At AdColony

    Apple’s iAd Diaspora: Former Senior Mgr Mike Owen Now CRO At AdColony

    Another former executive from Apple’s iAd business has made a move to another mobile ad venture: Mike Owen, who had been a senior manager overseeing iAd’s New York office, is joining mobile video ad network AdColony as its chief revenue officer. The news comes amid two other executive appointments for AdColony  — Ty Heath as CTO, and Abe Pralle as VP of technology, both… Read More

  • Ahead Of A Wide Launch Next Year, Apple Previews iAds For iPad With Tron Legacy

    While Apple has spent much of the latter part of this year ramping up their iAd platform for iOS devices, they have not yet focused on one key area: the iPad. That will change in early 2011, when the company will begin a full-on advertising assault within apps made for the popular tablet device. And today they’re offering a glimpse of that future. And they’re wisely doing it… Read More

  • Apple iAds hitting UK, France in December – Germany’s next

    Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January. Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian… Read More

  • Apple To Launch iAd In The UK, France In December – Germany's Next

    Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January. Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian… Read More

  • Carol Bartz: Facebook Is Creepy, Apple's iAd Won't Work, And More Gems

    The love/hate relationship between Yahoo‘s CEO and the rest of the world continues. Carol Bartz was recently interviewed by USA Today, and couldn’t help being her eloquent self again. To give you a taste: Q: Who’s your biggest single competitor? A: Facebook — not today, but they could be. If they keep going, they will have the vault of information on everybody in the… Read More

  • Symantec: Apple Needs To Fix iPhone (& iPad) Security Flaw ASAP

    A newly discovered security flaw puts any device that runs iOS, including the iPhone and iPad, at risk! At risk from what, you ask? An evildoer could remotely take control of your device, leaving you holding a hunk of plastic that you have zero control over. Symantec, which first discovered the security flaw, says Apple needs to patch the vulnerability ASAP, lest the bad guys cause a bit of havoc. Read More

  • Greystripe: Developer Sign-Ups Doubled Following Apple's New Ad Network Policy

    Following the drama of Apple’s new developer licensing agreement a few weeks ago, independent mobile ad network Greystripe is reporting double the number of developer sign ups to its network. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads, possibly ruling out Google’s AdMob, one of the largest mobile ad… Read More

  • The iPad Store Is Going Global

    BREAKING: The Apple iPad store is now popping up in other countries allowing iPad users to purchase apps directly on iPad using your their iTunes account. So far we’ve confirmed it’s appeared in the UK, Belgium, Spain, Israel, France and New Zealand among others. In fact, a quick check around the other stores also confirms that this looks like a worldwide release. However it looks… Read More