Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of internet users’ information to target ads.
A dossier of evidence detailing how the online ad-targeting industry profiles internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Co
It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something — albeit, nothing very quantifiable — as
The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie. In a lengthy post, the IAB Tech Lab’s Jordan M
Grab popcorn. As internet fights go, this one deserves your full attention — because the fight is over your attention. Your eyeballs and the creepy ads that trade data on you to try to swivel &#
How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of resea
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and Pricewaterh
The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morn
Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report. The report is prepared by Pricewaterh
Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Inter
So much for sticking "nuclear weapons" in carriers' dumb pipes. Shine, last year's enfant terrible of mobile ad blocking is pivoting (again!) -- in both tone of voice and business model. It's also reb
It might seem a little weird to think about seeing ads on, say, your smart refrigerator — but according to a new study, Americans are actually pretty open to the idea of advertising on “Intern
Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade g
Today at TechCrunch Disrupt NY, we had both the founder of AdBlock Plus Till Faida and Interactive Advertising Bureau CEO Randall Rothenberg on our stage -- but not at the same time, mostly because Ro
Opera looks to be throwing the ad industry a bit of a bone on the ad-blocking front by saying it wants to work with the IAB on a standardization effort around so-called Lean ads, perhaps with a view t
ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improve their advertising businesses. Recently the Interactive Advert
Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau's Internet Advertising Revenue Report. That's up 17 percent from 2012, and it mean
The <a target="_blank" href="http://www.iab.net">Internet Advertising Bureau</a> just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 p
The IAB has published its <a target="_blank" href="www.iab.net/AdRevenueReport">half-year sales report</a> for Internet advertising in the U.S.: it's come out to just over $17 billion for the first si
Revenues from mobile ads are only a small fraction of the overall digital advertising pie -- and an even smaller slice of overall advertising revenues, but some <a target="_blank" href="http://www.iab
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