hootsuite

Hootsuite lays off nearly a third of its workforce as CEO tries to ‘refocus’

Social media marketing firm Hootsuite says it has slashed its workforce by 30%. “We need to refocus our strategies to drive efficiency, growth and financial sustainability,” CEO Tom Keiser

TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving

Barracuda acquires Skout Cybersecurity to enter the XDR market

Barracuda Networks has purchased Skout Cybersecurity, a New York-based channel-only provider of extended detection and response (XDR) services. The deal, the terms of which were not disclosed, will s

Commit raises $6M seed round to match senior engineers to startups they want to work for

Commit, a Vancouver, Canada-based startup that has a unique approach to matching up engineers looking for a new job to early-stage startups that want to hire them, today announced that it has raised a

One of Canada’s top investors, John Ruffolo, is back from the brink with a new $500 million fund

John Ruffolo isn’t as famous as some investors, but he’s very well-known in Canadian business circles. The longtime head of Arthur Andersen’s tech, media and telecommunications practice,

Metigy gets $20 million AUD to make online marketing easier for SMEs

Metigy, a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 million USD). The

Hootsuite says it will terminate its ICE contract ‘without delay’

After disagreements within the company spilled over into public controversy, Hootsuite says it won’t go forward with a contract with U.S. Immigration and Customs Enforcement. Through an external

Unbounce raises $38.4M to build better landing pages with automation

Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in U.S. dollars). Unbounce was founded back in 2009 with what co-founder a

See you in Vancouver tonight

We’ve finalized the Vancouver micro meetup tonight. We’ll be holding it at Hootsuite HQ on 5, East 8th Ave. at 7pm on October 4. Extra special thanks to the folks at Hootsuite for helping

Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers

Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend

Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were

Hootsuite acquires Snapchat analytics tool from Naritiv

Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has made an acquisition to help those customers track their activities on the social platform of the mome

Hootsuite acquires AdEspresso as it moves into paid content, social ads

Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is anno

The barbell effect of machine learning

Machine learning will have a barbell effect on the technology landscape. On one hand, it will democratize basic intelligence through the commoditization and diffusion of services like image recognitio

Screw Those $300 Standing Desks. This Cardboard One Is $25

Is sitting at a computer all day making you fat, but standing desks are too expensive? The Hootsuite CEO’s nifty new side project could save your spine and slim your belly. Oristand is a $25 sta

Social Platform Hootsuite Adds $60M To Its Coffers, Buys Zeetl To Integrate Voice

Hootsuite, a platform that lets businesses and individuals monitor and manage social media interactions across some 35 different social networks, is stepping up its game with yet more funding and a

Women In Tech: It’s Not Just A Pipeline Problem

Why are there so embarrassingly few women in the tech industry? Repeat after me, robotically, defensively: "It's a pipeline problem!" So says David Cohen of TechStars, echoing many others, e.g. Paul G

HootSuite Buys UberVU To Expand Analytics On Its Social Media Management Platform

<a target="_blank" href="http://www.hootsuite.com">HootSuite</a> -- a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many mor

Social Sharing App Buffer Doubles Down On Its Premium Business Product With Google Analytics, Follower Tracking

<a target="_blank" href="http://www.bufferapp.com">Buffer</a> -- the popular desktop/mobile app for sharing content across multiple social networks  that hit a major stumbling block it hit last autu

Europe’s Falcon Social Picks Up $8M For Its All-In-One Social Media Management Solution, Eyes Up U.S. Move

The rising tide of Facebook, Twitter and other social media sites continues to lift enterprise boats: today, <a target="_blank" href="http://www.falconsocial.com">Falcon Social</a>, a social media man
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