home fitness

After a turbulent few years for home fitness, Tonal gets fresh funding and new CEO

The early days of the pandemic proved a massive boon for the home fitness crowd. Gyms closed indefinitely, and even when they began reopening, many members seriously questioned whether the model would

Quell’s gamified home fitness tech drums up $10M

Home fitness had a huge moment at the outset of the pandemic — and understandably so. People were stuck at home, gyms closed and suddenly workout options seemed to dramatically decrease. As with

Peloton’s rower arrives in December, priced at $3,200

The Peloton Row hasn’t been a particularly well-kept secret over the last couple of years. After long-standing rumors, the connected fitness firm teased the rowing machine in a member’s video back

Peloton starts selling equipment on Amazon in major retail strategy shift

It’s not confirmation of a rumored Amazon acquisition, but Peloton this morning confirmed that it has begun selling select equipment and apparel through the retailer. Starting today, Amazon customer

Liteboxer goes portable

I’m confident I’m not alone when I say that space has been a major barrier of entry between me and fully embracing home fitness. I live in New York City, and things are already tight without havin

Connected strength-training startup Vitruvian eyes US with $15M raise

It’s been a wild few years for the home fitness industry. Few consumer technologies were better positioned to ride the pandemic to new heights. There’s been some leveling off of late, of course. P

The gyms have reopened, but investors are still betting on Hydrow’s home rower

The home fitness craze has, predictably, died down somewhat since the height of pandemic-fueled buying sprees. Category leader Peloton is smarting from gym reopenings (among lots of other things) in a

And just like that, Peloton is experiencing a correction

In a world of public markets, predictable futures and activist investors, failing to plan rigorously for a post-pandemic world seems borderline irresponsible.

As CES goes hybrid, connected fitness companies have another big year

CES hasn’t traditionally been the healthiest week for me. Aside from some unintentional intermittent fasting, TechCrunch really has the habit of doing it up with our team dinners at the show, to say

OxeFit enters the home market with $6,000 strength training system

OxeFit kicked off 2021 with a healthy $12.5 million Series A and vague plans to “bring advanced robotics and artificial intelligence to the world of strength training.” In April, that manifested i

Peloton’s CEO and chief content officer are coming to Disrupt

It’s been a wildly unprecedented year and a half by any metric. The pandemic has utterly transformed many industries and made or broken others. In the world of technology, however, few categories we

The DOJ and DHS subpoenaed Peloton over treadmill injury reporting

On Tuesday, Peloton announced the upcoming release of its entry-level Tread device. The news came ahead of a disappointing earnings report and after recalls of both of its treadmill products. Today, t

Peloton Tread arrives next week with enhanced safety features, following recall

During a banner year for connected fitness, Peloton stumbled, as its two treadmills — the Tread+ and Tread — drew the scrutiny of the U.S. Consumer Product Safety Commission (CPSC). The tw

Gamified home rowing machine Aviron raises $4.5M

Along with a surge in connected fitness funding, it seems that rowing machines are really having their moment. In April, Ergatta announced a $30 million raise, last month, CityRow announced a $12 mill

Mirror founder Brynn Putnam on life with Lululemon — and whether or not she sold too soon

Brynn Putnam has a lot to feel great about. A Harvard grad and former professional ballet dancer who opened the first of what have become three high-intensity fitness studios in New York, she then lau