• Pharma’s Huge Threat (and Opportunity): mRx

    Pharma’s Huge Threat (and Opportunity): mRx

    It was only a matter of time before healthcare providers would start prescribing mHealth apps as soon as they proved to be as or more effective than prescription drugs. Happtique, a mobile health application store and app management solution startup will launch a trial of mRx. They claim this is the first program to enable doctors to prescribe mHealth apps to patients. mHealth pioneers are… Read More

  • What Pharma Can Learn From the Railroads and IBM

    What Pharma Can Learn From the Railroads and IBM

    Editor’s note: This guest post was written by Dave Chase, the CEO of Avado.com, a patient portal & relationship management company that was a TechCrunch Disrupt finalist. Previously he was a management consultant for Accenture’s healthcare practice and founder of Microsoft’s Health platform business. You can follow him on Twitter @chasedave. Pharmaceutical companies… Read More