gurus

  • Microsoft deploying 'Gurus' as part of their $300 million marketing campaign


    Many have scoffed and scolded Microsoft for their new $300 million marketing campaign, but I applaud them. Crispin Porter + Bogusky’s first TV commercial for Microsoft was a smashing success, IMO. It created buzz and left many wondering what their next move would be and that was the whole point. I, for one, cannot wait to see what Seinfeld and Gates will do next. However, I’m not… Read More

  • Internet guru: iPhone is 'small, always mobile computer'

    Any News Radio fans out there? Remember the last episode of the first season? It’s called Sweeps Week and it’s the one where Mr. James insists that they interview a “business visionary” named Tom P. Baxter. The interview goes something like this… Read More