Two years ago, unicorns roamed the earth in herds so large, they shook the earth from Palo Alto to San Francisco.
Building a durable growth funnel doesn't just scale your business: it also signals to investors that a team can move directionally, which is a major confidence builder.
Tech is not a meritocracy: There’s a direct correlation between the size and strength of your network and your chances of success.
Will the Apple Vision Pro create new opportunities in spatial computing? Jump-starting demand for a new product is hard. Unless you're Apple.
Every startup isn’t ready to hire a full-time marketer, but that’s no excuse to toss money out the window on paid acquisition.
Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels.
It's hard to win on social media, but Redpoint's head of content Rashad Assir thinks the potential rewards make it totally worth the grind.
SaaS companies are like leaky rowboats: if retention rates don't overcome customer churn, you will take on water and sink to the bottom.
The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.
ARR is hard to budge, as it’s a direct reflection of how well you’re doing in terms of reaching product-market fit.
Learn from my mistakes: Stay hyperfocused on a few problems at a time, don’t overcomplicate things and get a trusted outsider’s opinion.
Silicon Valley's favorite bank just failed. Sit with that for a moment.
Depending on where you worked and what you did, you may already have the experience investors are looking for.
If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan?
Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.
Should Twitter’s developers rebuild Vine from scratch, or can they dust off the old code and turn it back on?
Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.
Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.
Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.