growth marketing

TechCrunch+ roundup: SaaS pricing strategies, 2022 open source report, can Vine regrow?

Should Twitter’s developers rebuild Vine from scratch, or can they dust off the old code and turn it back on?

Teach yourself growth marketing: Which metrics really matter?

Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.

TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing

Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Teach yourself growth marketing: How to launch a paid acquisition channel

In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.

TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype

A definitive founder's guide would have to include chapters like "So you've hired the wrong person" or "Five ways to tell if an investor is lying to you."

Teach yourself growth marketing: How to set up a landing page

In part one of this five-part series, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to.

TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice

Sending cold emails to investors isn't a terrible idea — as long as you've done your research first.

TechCrunch+ roundup: Growth hacking real talk, RPA market slowdown, AI and IP

IMO, “growth hacking" is a sloppy way to describe the iterative work required to fine-tune marketing campaigns and systems.

Growth hacking is really just growth testing

There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.

TechCrunch+ roundup: Growth activation metrics, 3 keys to Series B, pitch deck teardown

The investors I’ve spoken to recently are still open to good ideas, but when they come from founders who are already working toward product-market fit, it boosts their confidence.

Why growth activation matters

Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who

TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.

To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

Write a TechCrunch+ guest post that could help someone navigate this downturn

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have experience working under adverse economic circumstances.

How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

TechCrunch+ roundup: Find your valuation, international visas, hiring for growth

If your face doesn't appear on the team slide in your company's pitch deck, this would be a good time to cancel your upcoming vacation. And maybe one of your subscription boxes.

To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.

When and how to hire your startup’s first growth marketer

When hiring a head of Growth, you must keep an eye out for two critical traits: They must demonstrate that they are a generalist and already possess experience in the same or similar vertical.
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