growth marketing

TechCrunch+ Roundup: Reaching $1M ARR, tech job market rundown, women-led VC firms

Two years ago, unicorns roamed the earth in herds so large, they shook the earth from Palo Alto to San Francisco.

TechCrunch+ roundup: Building growth funnels, HR tech bonanza, secondary market signals

Building a durable growth funnel doesn't just scale your business: it also signals to investors that a team can move directionally, which is a major confidence builder.

TechCrunch+ roundup: Paid acquisition basics, most-valued startups, 10 investors open to pitches

Tech is not a meritocracy: There’s a direct correlation between the size and strength of your network and your chances of success.

TechCrunch+ roundup: OKR basics, betting on Apple Vision Pro, why smooth onboarding is bad

Will the Apple Vision Pro create new opportunities in spatial computing? Jump-starting demand for a new product is hard. Unless you're Apple.

TechCrunch+ roundup: Unicorn origins, red flags for investors, generative AI meets copyright law

Every startup isn’t ready to hire a full-time marketer, but that’s no excuse to toss money out the window on paid acquisition.

Are you spending too much on paid acquisition?

Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels.

How startups can produce social content that actually resonates

It's hard to win on social media, but Redpoint's head of content Rashad Assir thinks the potential rewards make it totally worth the grind.

TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising

SaaS companies are like leaky rowboats: if retention rates don't overcome customer churn, you will take on water and sink to the bottom.

3 ways to step up your short-form video and TikTok growth strategy

The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.

TechCrunch+ roundup: #OpenToWork reality check, deck-free pitching, ARR growth lessons

ARR is hard to budge, as it’s a direct reflection of how well you’re doing in terms of reaching product-market fit.

5 growth lessons I learned while scaling from $0 to $1M ARR

Learn from my mistakes: Stay hyperfocused on a few problems at a time, don’t overcomplicate things and get a trusted outsider’s opinion.

TC+ roundup: Silicon Valley Bank fails, fintech VC survey, B2B growth tools

Silicon Valley's favorite bank just failed. Sit with that for a moment.

TechCrunch+ roundup: Advice for laid-off techies, fintech flops, how to build a growth team

Depending on where you worked and what you did, you may already have the experience investors are looking for.

TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan?

For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing

Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.

TechCrunch+ roundup: SaaS pricing strategies, 2022 open source report, can Vine regrow?

Should Twitter’s developers rebuild Vine from scratch, or can they dust off the old code and turn it back on?

Teach yourself growth marketing: Which metrics really matter?

Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.

TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing

Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Teach yourself growth marketing: How to launch a paid acquisition channel

In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.
Load More