growth marketing

More thoughts on growing podcasts

Plus: how to monitor and fix Facebook/Instagram ad fatigue, and using mobile app ads to drive landing page conversions.

Building your startup’s customer advisory board

A customer advisory board (CAB) can be an invaluable resource for startups, but many founders struggle with putting together the right group of advisors and how to incentivize them. At our TechCrunch

Messenger tools can help you recover millions in lost revenue

There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.

Creating a robust churn-reversal system

Create a system that helps identify which users are at risk so you can proactively reach out to them before they leave.

TikTok is a marketer’s shiny new toy, but how do you optimize campaigns?

By leveraging strategic creative assets on the platform now, brands and advertisers have the opportunity to join a rising social media platform and make a lasting impression on new consumers.

How Thor Fridriksson’s ‘Trivia Royale’ earned 2.5M downloads in 3 weeks

In its first few weeks of release, the latest game from QuizUp founder Thor Fridriksson took the top spot in the Games Section of Apple’s App Store and was the top app (for a brief time) in the

Breaking down the specs of a successful video ad

Digital marketing has left billboards in the dust, making it far easier to reach people online. But that doesn’t mean brands should ignore the principles that made billboards work in the first place

Long-term profitability is the only growth metric that matters

The majority of Fortune 500 and Silicon Valley startup marketing budgets aren't optimized for long-term profitability.

How COVID-19 transformed the way Americans spend online

Here’s an overview of the most important trends we're seeing that will allow you to adjust your growth marketing effectively.

In uncertain times, jump start your SEO

Follow these seven steps to quickly go from having no SEO to a foundation for organic growth and visibility that will serve you well through any economic situation.

We throw away 80% of our content ideas, and you should too

Plenty of ideas have merit, but when it comes to which ones you move forward with, make sure you’re investing time and budget into the ideas with the highest probability of value and success.

Use dynamic CTAs to close more B2B leads

B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.

Canceled conferences will force startups to focus on scalable lead generation

Forcing founders to wean themselves off conferences and events as a "go-to" business development tactic might not be a bad thing in the long run.

What we’ve learned from building 40,000+ links for clients

The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.

Getting more people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...

What’s the right way to sponsor a YouTube influencer?

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

How to profit from valuable peer referrals hiding in Slack

Brands often act like the person who searches for their keys under the streetlight simply because that is where the light is better. However, when brand marketers focus only on engaging with...

Out of the box influencer strategies to accelerate awareness for your startup

For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...

How to get people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
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