growth marketing

3 strategies for elevating brand authority in 2021

Providing real value through content is an excellent way to build authority in the short and long term. The key is figuring out the best route for your investment.

Customer advisory boards are a gold mine for startup brand champions

Any startup that hopes to build a direct connection with its customers should consider recruiting a group of users who will share their experiences, insights and advice.

How and when to build marketing teams at deep tech companies

When should deep tech companies hire marketers, and do these hires need industry experience?

6 reasons why reporters aren’t interested in your content marketing

If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching.

3 growth tactics that helped us surpass Noom and Weight Watchers

Here’s a closer look at the three growth marketing tactics I credit with helping us scale Lifesum over the last 36 months. It’s a strategy any startup can use, regardless of size or budget.

3 tips for SaaS founders hoping to join the $1 million ARR club

Building a SaaS company from the ground up is never easy. In fact, it's generally a grueling, all-consuming process that strains every fiber in your being.

Should your SaaS startup embrace a bottom-up GTM strategy?

If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.

Leverage public data to improve content marketing outcomes

Those who see the opportunity in data-focused content will reap disproportionate benefits.

Podcast advertising has a business intelligence gap

Widespread misinformation and misconceptions are delaying ad revenue growth for podcast creators, publishers and networks.

There’s a way to pick the absolute best images for your content: Apply AI

Is there a data-driven — or even better, an AI-driven — process for gaining deeper insight into which images are more likely to engage users?

2 strategies for creating top-of-funnel marketing content

Utilizing content marketing and digital PR can make huge strides in getting your brand name out there.

What can growth marketers learn from lean product development?

Everyone’s habits have changed/are changing as a result of the pandemic, so marketers need to be testing and learning as quickly as possible.

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alik

Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Em

Piggyback on popular Tweets to get brand awareness

You can grow your following, increase your brand awareness and get website traffic by simply piggybacking off popular Tweets.

Facebook’s former PR chief explains why no one is paying attention to your startup

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently ma

When you need content to build links, use social proof of concept

Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.

Accessing social groups through referrals

For higher response rates, mirror your prospect by having a person with the same job title from your own team reach out.

Three growth marketing experts share their best tools and strategies for 2020

At last month’s Early Stage virtual event, channel growth experts joined TechCrunch reporters and editors for a series of conversations covering the best tools and strategies for building startu

Conversational analytics are about to change customer experiences forever

Today, companies can capture intent data through conversational interfaces for proactive customer interactions and hyper-personalized experiences.
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