growth marketing

Susan Su on how to approach growth as your startup raises each round

'At each layer of your growth model, you don't want to just be relying on ads or just be relying on SEO or just be relying on email marketing … you really want to have your eggs in multiple baskets.

In growth marketing, creative is the critical X factor

If you’re looking to succeed with paid social marketing, you need a creative testing framework.

Extra Crunch roundup: Seed-stage basics, SaaS marketing live chat, Zoom’s Five9 buy

A famous poem advises us not to compare ourselves with others, "for always there will be greater and lesser persons than yourself." The same holds true for startup fundraising.

Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work

Growth marketing roundup: SEO for 2021, pitch tactics, reviews and more

Google favors large sites more than ever, basically because it is trying to avoid providing misinformation in our polarized age. But sometimes the small sites have key new information — like the co

How pitch training can help startups get their story right

When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often

How we got 75% more e-commerce orders in a single A/B test for this major brand

Before we discuss the changes that produced the lift, it is important to quickly go over the research that informed those changes.

Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more

TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.

This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

"There’s a bias for wanting to use what worked previously, but people forget … your customers and markets are totally different. You can’t just replicate."

Demand Curve: How to double conversions on your startup’s homepage

Want to convert twice as many visitors into customers? Follow these copywriting tactics.

To stay ahead of your competitors, start building your narrative on day one

How do you stay ahead of your competition when you know it's only a matter of time before they copy your best features? The solution is messaging, says conversion optimization expert Peep Laja.

This week in growth marketing on TechCrunch

A look back at the week's top posts, plus recommendations for growth marketers who know how to drive results.

Extra Crunch roundup: CEO Twitter etiquette, lifting click-through rates, edtech avalanche

We'll be off on Monday, July 5 in observance of Independence Day. Thanks very much for reading, and I hope you have an excellent weekend.

79% more leads without more traffic: Here’s how we did it

In this case study, we'll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.

Demand Curve: 7 ad types that increase click-through rates

Here are seven ad types that have proven to increase click-through rates (CTR), with examples of each. Clone them to test in your own social ad campaigns.

MKT1: Developer marketing is what startup marketing should look like

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency.

Demand Curve: Email marketing tactics that convert subscribers into customers

Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.

The pandemic showed why product and brand design need to sit together

We caught up with Scott Tong, a startup design expert who advises early-stage companies, to learn more about the marriage of products and brands.

5 companies doing growth marketing right

Forward-thinking entrepreneurs and growth marketers simply must make time to study their competition, learn best practices and apply them to their own business growth.

Facebook will begin beaming advertisements into virtual reality

Well, it was only a matter of time. Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The
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