growth marketing

Should Twitter’s developers rebuild Vine from scratch, or can they dust off the old code and turn it back on?

Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.

Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.

A definitive founder's guide would have to include chapters like "So you've hired the wrong person" or "Five ways to tell if an investor is lying to you."

In part one of this five-part series, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to.

Sending cold emails to investors isn't a terrible idea — as long as you've done your research first.

IMO, “growth hacking" is a sloppy way to describe the iterative work required to fine-tune marketing campaigns and systems.

There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.

The investors I’ve spoken to recently are still open to good ideas, but when they come from founders who are already working toward product-market fit, it boosts their confidence.

Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who

It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have experience working under adverse economic circumstances.

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

If your face doesn't appear on the team slide in your company's pitch deck, this would be a good time to cancel your upcoming vacation. And maybe one of your subscription boxes.

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.

When hiring a head of Growth, you must keep an eye out for two critical traits: They must demonstrate that they are a generalist and already possess experience in the same or similar vertical.