Google-Analytics

Salesforce and Google are the latest pals in the cloud

Salesforce and Google inked a deal today that could provide easier integration between Salesforce tools and Google's G Suite and Google Analytics. It also named Google as a preferred cloud provider fo

Bunch wants to be ‘Google Analytics for company culture’

<a target="_blank" href="http://www.bunch.ai">Bunch</a>, a newly-launched startup operating out of Berlin, is aiming to be something akin to a "Google Analytics for company culture". It offers a SaaS

Google Analytics adds voice-based navigation

If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mo

Piwik Pro raises $2 million to truly liberate your analytics

You know when you set up a website and you add a Google Analytics tracker to see how many visitors you have? What you’re actually doing is giving Google and other parties access to your stats an

Google’s Cloud Machine Learning service is now in public beta

Google announced a number of updates to its cloud computing services at a small event in San Francisco this morning. These updates touch Google’s machine learning services, as well as its datab

Google Analytics can now summarize your data with automated insights

Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assista

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing str

Here’s what your boring app would look like as a conversation

In years to come, conversations will breathe new life into software -- particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces

Segment helps businesses integrate third-party sources into their data pipelines

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t

The Web-Tracking Tipping Point

With Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like a very big deal. Adblockers have existed on desktop

Google Updates Play Games Player Analytics With Improved iOS Support, New Ways To Track Players

Earlier this year, Google launched Play Games Player Analytics, a service that allows game developers to get improved analytics for what their users are doing while they are playing their games. To

Google Analytics Can Now Exclude Traffic From Known Bots And Spiders

Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web s

Google Acquires Adometry To Bring More Attribution To Google Analytics

Google just announced that it has acquired ad attribution company Adometry. The news broke in the Wall Street Journal and it's discussed further in posts from the Google Analytics and Adometry team

Google Analytics Now Lets You Track Web And App Data In A Single View

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multipl

Google Gives Android Developers Improved Analytics To Track Users’ Acquisition And Engagement Data

Google has <a target="_blank" href="http://analytics.blogspot.com/2012/06/measuring-mobile-world-introducing.html">long</a> allowed mobile developers to use Google Analytics to track their apps' perfo

Siri 2.0? Skyphrase Wants To Make Data More Accessible With Natural Language, Starting With Analytics & Fantasy Sports

With an increasing number of commercial applications relying on its technology, natural language processing (NLP) has started to come into its own of late. After years of research and experimentation,

GoSquared Super-Charges Its API To Take the Real-Time Analytics Fight To Google

Last month Google <a href="https://beta.techcrunch.com/2013/08/01/google-launches-real-time-api-for-analytics-in-invite-only-beta/">finally</a> rolled out an invite-only Beta of its real-time API for

Google Analytics For Android Gets Card-Based UI, New Visualizations And Improved Real-Time Reporting

If it’s a Google product and it’s on mobile, it’s getting a card-based user interface. The latest product to get this treatment is Google Analytics for Android. With today’s up

Google Analytics To End Support For IE8 By Year’s End

<a target="_blank" href="http://en.wikipedia.org/wiki/Internet_Explorer_8">Internet Explorer 8</a>, which launched in 2009, isn't exactly a modern browser by any standards and it's slowly turning into

Google Makes Mobile App Analytics More Flexible With New Tag Manager, Services SDK

After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will
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