Google-Analytics

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU da

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marke

Agreeing a new data transfer agreement with the US is a “high priority” for the EU, Margrethe Vestager, the bloc’s executive VP for digital strategy, said yesterday — but she a

Use of Google Analytics has now been found to breach European Union privacy laws in France — after a similar decision was reached in Austria last month. The French data protection watchdog, the

A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The dec

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is com

If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees

There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-pr

European online contact lens supplier Vision Direct has revealed a data breach that compromised full credit card details for a number of its customers, as well as personal information. Compromised dat

Salesforce and Google inked a deal today that could provide easier integration between Salesforce tools and Google's G Suite and Google Analytics. It also named Google as a preferred cloud provider fo

<a target="_blank" href="http://www.bunch.ai">Bunch</a>, a newly-launched startup operating out of Berlin, is aiming to be something akin to a "Google Analytics for company culture". It offers a SaaS

If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mo

You know when you set up a website and you add a Google Analytics tracker to see how many visitors you have? What you’re actually doing is giving Google and other parties access to your stats an

Google announced a number of updates to its cloud computing services at a small event in San Francisco this morning. These updates touch Google’s machine learning services, as well as its datab

Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assista

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing str

In years to come, conversations will breathe new life into software -- particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t