Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform. With this new update, it will be easier for
Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms, including Search, Display and YouT
Over the years, Google has made it harder to separate ads from organic search results at a glance. In its current iteration, when users perform a search, the only distinction between the two is “
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
Google is expanding a verification program for financial services ads that it launched in the U.K. last summer after seeing what it describes as a “pronounced decline” in reports of ads pr
Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The company first announced ad controls for YouTube in
In further responses from the tech industry to Russia’s invasion of Ukraine last week and the country’s continued aggression against its neighbor, Google and Microsoft have both now said t
Google announced today it’s changing the way search works on mobile devices, initially in the U.S. Now, when you reach the bottom of a set of search results on your phone, you won’t have t
TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several n
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what
The U.K.’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google, which has announced that it will, in the near future, only run ads for
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand ex
In a blog post today, Google’s Director of Product Management, Ads Integrity. John Canfield, announced that the company will be extending its identity verification policy for all advertisers. Introd
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The
Google VP Vint Cerf has voiced support for a single set of standards for internet platforms to apply around political advertising. Speaking to the U.K. parliament’s Democracy and Digital Technol
France’s competition watchdog has slapped Google with a €150 million (~$166 million) fine after finding the tech giant abused its dominant position in the online search advertising market. In
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...
Google today unveiled a new look for its mobile search results, which gives sites a way to showcase their own branding instead of looking like every other blue link. Before, the search results were bl
Google has announced its plan for combating election interference in the European Union ahead of elections next May when up to 350 million voters across the region will vote to elect 705 members of th
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