6 ways to make sure your startup is using the right GTM model
In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it wrong can break it.
Flipping the sales script: How to break biases and diversify sales teams
Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales.
Enterpret launches with $4.3M, NLP technology to decipher customer feedback
Enterpret is building and deploying customer-specific models, based on customer feedback, for product development teams.
How to be one of the ‘haves’ of SaaS
The flow of capital in SaaS is becoming increasingly bifurcated. There are the "haves" (public companies with revenue growth of over 30%) and the "have nots" (everyone else) of B2B software.
TechCrunch+ roundup: Less VC for SV, 2022 marketing predictions, GTM research strategies
The fact that the Bay Area's share of startup funding is shrinking shouldn't be cause for alarm — it's good news for the entire country.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
5 critical pitch deck slides most founders get wrong
A pitch deck needs to achieve two things: tell your company story and convince the investor that they can make money with your idea.
Apollo.io taps $32M to make the process of B2B sales more intelligent
To date, the company has over 9,000 paying customers, has tripled revenue in the past 12 months and maintained profitability for more than 18 months.
These simple metrics will tell you if your startup is ready to scale
Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.
3 data strategies for selling to developers
The only thing holding you back is your attitude toward leveraging data to sell to your core customers.
The hamburger model is a winning go-to-market strategy
Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts: