go-to-market

In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it wrong can break it.

Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales.

Enterpret is building and deploying customer-specific models, based on customer feedback, for product development teams.

The flow of capital in SaaS is becoming increasingly bifurcated. There are the "haves" (public companies with revenue growth of over 30%) and the "have nots" (everyone else) of B2B software.

The fact that the Bay Area's share of startup funding is shrinking shouldn't be cause for alarm — it's good news for the entire country.

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

A pitch deck needs to achieve two things: tell your company story and convince the investor that they can make money with your idea.

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.

The only thing holding you back is your attitude toward leveraging data to sell to your core customers.

Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts: