geofencing

Apple Researching Geofencing Tech That Could Make Errands Easier

Apple has a new patent application (via AppleInsider) that could make it easier to manage shared household tasks like picking up groceries or remembering to grab a bottle of wine on the way home. The

Gap Campaign Rethinks Old-School Bus Station Ads

It's not just startups that are trying to push what's possible with mobile advertising — the Gap recently completed an ad campaign combining traditional transit ads with geo-fencing technology. H