• @Geeknrolla: Designing good user experience starts with picking your audience

    Leisa Reichelt, freelance user experience consultant, talking about what startups most often get wrong about UX and what they should do about it. Step 1: Find your audience.
    It’s amazing how few startups actually know who their audience is. There is no such thing as ‘the general public. Step 2: Know your audience
    This is the step that a lot of companies just seem to ignore. Once… Read More

  • @Geeknrolla: Just a girl – how do we get more women into the tech sector?

    Balancing Tech Culture: Getting more women involved in tech startups A panel discussion featuring Cate Sevilla, founding editor at BitchBuzz
    Sophie Cox, co-founder of
    Zuzanna Pasierbinska-Wilson, head of marketing communications at
    Leisa Reichelt, User experience consultant at Disambiguity
    Nacera Benfedda, director of product, Viadeo Video: LIVE BLOG: Cate asks… Read More

  • @Geeknrolla: Mo money, mo affiliate marketing says Joe from Skimlinks

    Hardly anyone knows how to spell it, fewer people still know how to do it. But thanks to Joe Stepniewski, co-founder of Skimlinks, you too can learn the secrets of the dark arts of monetisation. Basically, stick to affiliate marketing rather than advertising; Joe showed some stats demonstrating CPM return slowdown; its dropped consistently over the last few quarters and doesn’t… Read More

  • @Geeknrolla: Building strong teams means falling in love and treating each other like family, says Andy from Huddle

    Andy McLoughlin, CEO at Huddle talks really fast about hiring a team of peers – illustrating the point with a slide full of pictures of Piers Morgan. Oh, the trauma. Other than that, this is great advice. When recruiting people, meeting the perfect candidate is like falling in love. You’ve got to be able to imagine yourself spending all day, every day with that person. He also… Read More

  • @Geeknrolla: European startups need to move to the US

    Inma Martinez at Stradbroke Advisors is one of the world’s leading digital media strategists, described by FORTUNE and TIME as one of Europe’s top talents in Human Factors and Social Engagement through technology. Her advice for European startups: move to the US. The US market is where the ripple effect of the internet takes place. It can be hard, but you should still try… Read More

  • Live From London – GeeknRolla

    Here is the Ustream video from the day. Huge thanks to Hermione Way (@HermioneWay) and the TechFluffTV (@techfluffTV) team, including Josh March (@JoshuaMarch). Alternative link here GeeknRolla Live TV : Ustream EARLIER POST: Here you’ll find the live video stream from Geek’n Rolla, a day-long conference created by Mike Butcher for European early stage tech startups old and new… Read More

  • GeeknRolla – The Agenda for the day

    Agenda: Geek’nRolla – Tech Startups Rock! London – April 21, 2009 Geek’nRolla is sponsored by Viadeo one of the largest professional social networks in the world, and supported by UK Trade and Investment, as well as NESTA, the National Endowment for Science, Technology & the Arts. Geek’n Rolla is also supported by our strategic partner, School for Startups. Read More