Game Dynamics

  • The Gameplay Is The Gameplay. Always.

    The Gameplay Is The Gameplay. Always.

    Most of the talk around games tends to focus on climate. It’s about finding the right customers, funding, platform, business model, partnerships, metric and discovery solutions, technology, route to market and so on. However every always says that the first rule of making games is to make sure that the game is fun. Without a fun game there’s no rule two. True, but what does… Read More

  • SCVNGR's Secret Game Mechanics Playdeck

    SCVNGR's Secret Game Mechanics Playdeck

    Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit. SCVNGR, which makes a mobile game… Read More