freemium model

Should Your Startup Go Freemium?

Editor’s note: Jules Maltz is a general partner at IVP. Daniel Barney is a senior associate at IVP. For some, freemium is a business model that sacrifices revenues and forces startups to support freeloaders who will never become paying customers. For others, it is the logical conclusion of a world in which the cost of bandwidth, storage, and information processing approaches zero. Read More