free apps

Should Your Startup Go Freemium?

<b>Editor's note:</b> <em>Jules Maltz is a general partner atĀ IVP. Daniel Barney is a senior associate at IVP.</em> For some, freemium is a business model that sacrifices revenues and forces star

How Many Daily Downloads Does It Take To Reach The Top Of The App Store? [Updated]

It's hard to underestimate how important ranking in Apple's top 25 in the iTunes store is for mobile app developers. After all, the top 25 is what one of the most important app discovery mechanisms fo