• Ford Announces Partnership With AT&T To Connect Focus Electric To The Cloud

    Today, Ford announced their partnership with AT&T to provide wireless service for the upcoming Ford Focus Electric. AT&T transmits vehicle data — much like Audi and T-Mobile — to Ford’s cloud that owners can access via any Android, BlackBerry, or iOS smartphone or web browser. Read More

  • In Efforts To Be Green, Ford Receives Patents For SmartGauge With EcoGuide

    In order to squeeze out that last mile from a gallon of gas, Ford has come up with the SmartGauge with EcoGuide. It’s essentially a visual meter that lets drivers know when their foot is overly plumbum, coaching them to back off and slow acceleration. Ford was recently granted the two patents that makes their gauge unique from others. Read More

  • Ford To Bring Back The GT As A Hybrid?

    To some, the Ford GT was probably one of the best cars ever built. But after 4,000 models and two model years, Ford quit building the iconic sports car. With all the momentum Ford has going these days, wouldn’t it be cool if they brought it back, again? There are rumors out there that say, yes, Ford will bring back the GT, but not as quite you’d remember it. Read More

  • First Drive: 2012 Ford Focus, A European Car Meant For The World

    What’s the first thing you think when you hear the word “focus.” You might respond, “camera,” or “cheap car,” or “concentration,” but definitely not, “fun,” “technological,” or “practical.” This will likely change in a second because those are the words I’d use to tentatively describe this… Read More

  • Ford Dealers To Offer Training For MyFord Touch

    It seems not everyone is able to use the new MyFord Touch system. MyFord Touch is Ford’s new interface, displayed over three screens, that is the next generation of SYNC. While many young people, familiar with tech since birth, find the system generally easy to use, many of the older customers aren’t as tech savvy and have been having difficulty using MyFord. Therefore, Ford… Read More

  • Cool Idea: Separate Key Puts Your Stang Into Race Mode

    I’m not surprised that it’s a Mustang, a brand of car that’s always walked the line between consumer and enthusiast, that’s going through with this great idea. We all know Mustangs like to run, but the fact is they’ve been tamed somewhat by the necessities of everyday driving. Sure, you can still get a thrill when you put the pedal down, but if you were to take it… Read More

  • Review: 2011 Ford Edge Sport

    Sigh. Another crossover. Nearly every manufacturer makes at least a couple. So Ford did something that would have been unthinkable for the company just five years ago. They pushed the Edge away from the norm. The exterior sheet metal went from pedestrian to radical. The interior no longer looks like every other Ford model. This is what’s called risky innovation. The result is a love it… Read More

  • The 2011 Ford Edge Sport Brings Vehicles Into The Computer Age — Lag And All

    It’s very apparent within seconds of sitting in the 2011 Ford Edge Sport that it’s different. It feels like the future. There are two LCD screens flanking a lovely analog speedometer, flush mounted inductive-type controls on the center stack and of course, a large infotainment screen. It’s like a car from the future! (It’s not) Inside is the latest generation of… Read More

  • Ford Earmarks An Additional $850 Million To Build Fuel Efficient Cars

    With car sales starting to inch higher and the threat of bankruptcy only faintly visible in the rear-view mirror, Ford is loosening its purse strings once again. On Monday afternoon, the Dearborn, Michigan based company announced that it will invest another $850 million into the development of more fuel efficient cars and technology. That cash, which is earmarked for 2011 to 2013, is still… Read More

  • Alan Mulally To Keynote CES 2011

    Hopefully Audi’s Chairman Rupert Stadler is good at sharing. He’s not the only auto maker bigwig headlining CES 2011 anymore. Nope, Ford’s chief, Alan Mulally, is returning to the Consumer Electronic Show for the third time in as many years. He’s taking the podium on Friday, January 7th at 11 am and will no doubt talk up Ford’s impressive list of in-vehicle… Read More

  • Ford Going With Active Cooling For Its Focus Electric

    One of the big conflicts in battery tech right now is how to keep the things at the right temperature. Nissan and Mitsubishi are going with air cooling, while Tesla, Chevy, and as of today Ford are all opting for liquid temperature regulation. Since few electrics are really on the road, it seems there isn’t sufficient data to go with one over the other. Read More

  • Driven: 2011 Ford Edge And Edge Sport With MyFord Touch

    Edging down Natchez Trace parkway, in the mountains just southwest of Nashville, a small convoy of journalists deftly put the new 2011 Ford Edge through its paces. When making passes along the route one couldn’t help but notice smiles gleaming on the faces of the other journos. We tested both the 22-inch rolling Edge Sport and the $10K cheaper Edge SEL. This vehicle is the first from… Read More

  • The 2011 Ford Explorer Goes Green(er): No V8, Front-Wheel Drive, Unibody Platform, V6 Or I4 EcoBoost

    Ford just pulled the sheet off the brand new 2011 Ford Explorer. It’s a bit different than we’re used to. Traditionally next-gen SUVs are bigger and badder than the previous generation. While the 2011 Ford Explorer is slightly longer than its predecessors are, the engines are smaller, the ride height is lower, and the overall off-roading capabilities are dramatically reduced. Read More

  • Toyota Settles Longstanding Patent Dispute Over Hybrid Vehicle Tech

    Toyota settled a longstanding patent dispute today with Paice LLC, a firm that first sued the Japanese auto juggernauts back in 2004. The technology disputed had to do with supplying torque from both an electric motor and an internal combustion engine to a car’s wheels, according to earlier reports by Bloomberg BusinessWeek and confirmed by a Paice spokesperson today. Read More

  • Ford Charges Up With Compact Power Batteries

    Ford‘s 2011 Focus Electric will run on Compact Power Inc.’s lithium-ion battery, the company announced today. The batteries will initially be made in South Korea at CPI’s parent company, LG Chem, with plans to start manufacturing at a new $300 million site in Holland, Mich. in 2012. The Focus Electric will be a full battery electric passenger car made at Ford’s… Read More

  • 2011 Ford Mustang: A driver's perspective

    Let’s not call this article a review. I’m not going to drone on about interior creature comforts or available options. I’ll just state up front that they are on par for a $22k+ car and besides, other outlets have covered those items extensively. No, what follows is a description of what the 2011 V6 Mustang feels like to drive. This car is something special. It’s a… Read More

  • You can now send Google Maps directions to your Ford Sync-equipped vehicle

    Oh, a car story written by Nicholas. This is sure to be riddled with errors! (Kidding&mdas;or am I?) Ford Sync, which Matt has talked about for some time, now works with Google Maps. That is, from Google Maps on your computer or mobile or whatever, you select a destination then send it straight to your car. That way, when you hop in the saddle—cars have saddles, right?—your… Read More

  • Ford adds GPS-enhanced 911 location awareness to its Sync system

    Ford’s Sync system is a fantastic application suite capable of a seemingly endless amount of functions. The system currently provides navigation, traffic info, voice commands, Internet radio, and a 911 Assist mode that automatically dials 911 in case of an accident and provides emergency dispatchers with an approximate location from the connected phone’s GPS or through signal… Read More

  • An insider's look at Ford's virtual reality design tools

    Ford, like most modern manufacturing companies, is utilizing virtual reality tools at all levels of development. Gone are the days of designers and engineers hunching over drafting tables in a smoke-filled room, working on blueprints for what will next be molded out of clay. These days development is done on 20-foot ultra-high resolution displays with real world testing done in a virtual world. Read More

  • A Pair Of Social-Media-Powered Ford Fiestas To Tweet Their Way Across The Country

    Meet @AJtheFiesta. He’s about to embark on a cross-country road trip from the University of Michigan to Silicon Valley’s Maker Faire and is set to blog and tweet during the whole trip. But he’s not your average Twitter user. He’s a 2011 Ford Fiesta. Ford turned to U of M a year ago and started what the auto maker called American Journey 2.0. The goal, it seems, was to… Read More

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