• In Efforts To Be Green, Ford Receives Patents For SmartGauge With EcoGuide

    In order to squeeze out that last mile from a gallon of gas, Ford has come up with the SmartGauge with EcoGuide. It’s essentially a visual meter that lets drivers know when their foot is overly plumbum, coaching them to back off and slow acceleration. Ford was recently granted the two patents that makes their gauge unique from others. Read More

  • Ford To Bring Back The GT As A Hybrid?

    To some, the Ford GT was probably one of the best cars ever built. But after 4,000 models and two model years, Ford quit building the iconic sports car. With all the momentum Ford has going these days, wouldn’t it be cool if they brought it back, again? There are rumors out there that say, yes, Ford will bring back the GT, but not as quite you’d remember it. Read More

  • First Drive: 2012 Ford Focus, A European Car Meant For The World

    What’s the first thing you think when you hear the word “focus.” You might respond, “camera,” or “cheap car,” or “concentration,” but definitely not, “fun,” “technological,” or “practical.” This will likely change in a second because those are the words I’d use to tentatively describe this… Read More

  • Ford Dealers To Offer Training For MyFord Touch

    It seems not everyone is able to use the new MyFord Touch system. MyFord Touch is Ford’s new interface, displayed over three screens, that is the next generation of SYNC. While many young people, familiar with tech since birth, find the system generally easy to use, many of the older customers aren’t as tech savvy and have been having difficulty using MyFord. Therefore, Ford… Read More

  • Cool Idea: Separate Key Puts Your Stang Into Race Mode

    I’m not surprised that it’s a Mustang, a brand of car that’s always walked the line between consumer and enthusiast, that’s going through with this great idea. We all know Mustangs like to run, but the fact is they’ve been tamed somewhat by the necessities of everyday driving. Sure, you can still get a thrill when you put the pedal down, but if you were to take it… Read More

  • Review: 2011 Ford Edge Sport

    Sigh. Another crossover. Nearly every manufacturer makes at least a couple. So Ford did something that would have been unthinkable for the company just five years ago. They pushed the Edge away from the norm. The exterior sheet metal went from pedestrian to radical. The interior no longer looks like every other Ford model. This is what’s called risky innovation. The result is a love it… Read More

  • The 2011 Ford Edge Sport Brings Vehicles Into The Computer Age — Lag And All

    It’s very apparent within seconds of sitting in the 2011 Ford Edge Sport that it’s different. It feels like the future. There are two LCD screens flanking a lovely analog speedometer, flush mounted inductive-type controls on the center stack and of course, a large infotainment screen. It’s like a car from the future! (It’s not) Inside is the latest generation of… Read More

  • Ford Earmarks An Additional $850 Million To Build Fuel Efficient Cars

    With car sales starting to inch higher and the threat of bankruptcy only faintly visible in the rear-view mirror, Ford is loosening its purse strings once again. On Monday afternoon, the Dearborn, Michigan based company announced that it will invest another $850 million into the development of more fuel efficient cars and technology. That cash, which is earmarked for 2011 to 2013, is still… Read More

  • Alan Mulally To Keynote CES 2011

    Hopefully Audi’s Chairman Rupert Stadler is good at sharing. He’s not the only auto maker bigwig headlining CES 2011 anymore. Nope, Ford’s chief, Alan Mulally, is returning to the Consumer Electronic Show for the third time in as many years. He’s taking the podium on Friday, January 7th at 11 am and will no doubt talk up Ford’s impressive list of in-vehicle… Read More

  • Ford Going With Active Cooling For Its Focus Electric

    One of the big conflicts in battery tech right now is how to keep the things at the right temperature. Nissan and Mitsubishi are going with air cooling, while Tesla, Chevy, and as of today Ford are all opting for liquid temperature regulation. Since few electrics are really on the road, it seems there isn’t sufficient data to go with one over the other. Read More

  • Driven: 2011 Ford Edge And Edge Sport With MyFord Touch

    Edging down Natchez Trace parkway, in the mountains just southwest of Nashville, a small convoy of journalists deftly put the new 2011 Ford Edge through its paces. When making passes along the route one couldn’t help but notice smiles gleaming on the faces of the other journos. We tested both the 22-inch rolling Edge Sport and the $10K cheaper Edge SEL. This vehicle is the first from… Read More

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