flite

  • Flite Launches A Free Online ‘Design Studio’ For Building HTML5 Ads

    Flite Launches A Free Online ‘Design Studio’ For Building HTML5 Ads

    Hey, remember when people were still arguing about HTML5 versus Flash? The battle seems long over at this point, with the rise of the iPhone essentially killing Adobe’s Flash platform, but Will Price, CEO of ad tech company Flite, said the transition has taken longer than you might think — it won’t be until 2014, he said, that advertisers and publishers “get off… Read More

  • Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio

    Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio

    Flite, the ad platform backed by Sequoia Capital and others, is expanding its services beyond the desktop web today with the launch of its new Touch Ad Studio. Judging from my conversation with the company and a quick demo of the touch product, this is very much an extension of what Flite is already doing. Like Flite’s existing product, Touch Ad studio allows companies to build ads… Read More

  • Sequoia-Backed Widgetbox Rebrands As Flite, Raises $12M For Rich Media Ad Serving Platform

    Flite (formerly Widgetbox) has raised $12 Million in Series C funding led by General Catalyst Partners with existing investors Sequoia Capital, Hummer Winblad and NCD Investors participating in the round. This brings Flite’s total funding to $27 million. Along with the funding, Widgetbox is rebranding itself as Flite. Since 2006, Widgetbox has built a name for itself by creating web… Read More