fitbit versa

Fitbit’s big news for today was the launch of the Sense, a new, more premium smartwatch line designed to compete directly against the likes of Apple and Samsung. But Fitbit has never been one for so

At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focused on the company’s software play, with the big hardware announcement feelin

The first Versa was a revelation for Fitbit. After falling flat with the Ionic, the company’s second true smartwatch finally delivered on the promise of high-profile acquisitions, including Pebble a

It’s a tricky proposition for a product launch: last year’s model, but with fewer features. But sometimes the rules of consumer electronic update cycles were made to be broken — or at the very l

Last year’s Versa was at the center of Fitbit’s reversing fortunes. After two years in the wilderness, the smartwatch helped turn the tide for the flailing company. Last quarter marked the first t

No matter how you slice it, the Ionic was a rough start for Fitbit’s first true dive into the world of smartwatches. It was met with lukewarm reviews, and the company has since been fairly candid ab

For most companies, the Ionic would have felt like a disappointment. For Fitbit, it was something more. It wasn’t just a fully realized piece of hardware running undercooked software, it was the bas