New iPad models being tested around Cupertino, logs show

Several new iPad models have been spotted being tested in Cupertino and nearby locations -- potentially confirming earlier rumors of a planned iPad refresh arriving this spring.

Fiksu’s New Service Lets Developers Track Apple Watch Apps

There are already over 3,500 Apple Watch apps available on the market, but it's unclear which ones will stick around for the long haul, and which will be discarded as the novelty wears off. Today, mob

Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank

Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount

Mobile App Marketing Costs Hit Record Highs In 2013

As the app stores fill up, it's getting ever more expensive for developers to acquire new users. The cost to acquire a loyal user, or one that opens an app three times, grew from $1.30 in 2012 to $1.

iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple’s Own Ad Identifier Technology

Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have su

Fiksu Introduces Support For Facebook Mobile App Install Ads, As The New Ad Format Shows Early Traction For Top Developers

<a target="_blank" href="">Fiksu</a>, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously su

Fiksu Raises $10M From Qualcomm Ventures, Charles River To Help Mobile App Makers Get Users

<a target="_blank" href="">Fiksu</a>, a Boston-based company that helps mobile developers efficiently find new users, just picked up $10 million in a new round led by Qualcomm Venture

UDID Confusion Led To Pullback in App Marketing Spending Last Month, Fiksu Says

The cost to acquire users for mobile apps declined last month as ad networks and other channels <a href="">scrambled to find a replacement for UDIDs</

iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm <a href="">Fiksu</a

Crackdown On Download Bots Meant Installs For Top iOS Apps Took A Dive In March

Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to <a href="">Fiksu</a>, a Charles River Ventures-backed company that h

Thriving Amid An Explosion of UDID Alternatives

The mobile app industry is in a state of confusion in the wake of Apple’s recent measures to wean developers from the UDID (Unique Device Identifier), a function broadly used for determining the eff

Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

Mobile app marketing firm Fiksu has <a href="">new data</a> today on the effect the post-holiday rush on mobile devices had on the number of apps d

iOS App Downloads & Marketing Costs Hit Record High In December

Mobile app marketing company <a href="">Fiksu</a> just released new data revealing the impact the holiday season had on iOS app downloads and user acquisi

iPhone App Downloads In November Up 83% Over Last Year

Marketing technology company <a href="">Fiksu</a> tracked the impact of the iPhone 4S on iPhone app downloads and found that download volume of the top 200

Fiksu Wants To Manage Mobile App Marketing And User Acquisition For Brands

<img src="" class="shot2">Mobile app promotion is becoming a big business, as brands are looking to boost user acquisition and downloads via in