Facebook Video

  • Facebook Watch original video tab launches to all U.S. users

    Facebook Watch original video tab launches to all U.S. users

    Today Facebook officially opened its new Watch tab of original video content to everyone in the U.S. after a limited rollout a month ago and expansion to some more users last week. Available on Facebook’s native mobile apps, desktop site, and TV apps, Watch lets users subscribe to their favorite series instead of just haphazardly stumbling upon one-off videos in the News Feed. U.S. Read More

  • Facebook launches Watch tab of original video shows

    Facebook launches Watch tab of original video shows

    Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Read More

  • One in five Facebook videos is Live as it seizes the verb

    One in five Facebook videos is Live as it seizes the verb

    Facebook’s efforts to own the verb “Live” are paying off. While most people still aren’t sure what to broadcast, and some have misused the format, Facebook says one-fifth of the videos shared on its network are now Live videos. It’s also seen the Live broadcasting daily watch time grow 4X in the past year. Read More

  • Facebook releases Facebook Video app on Apple TV

    Facebook releases Facebook Video app on Apple TV

    If somehow you have really great Facebook friends who share interesting videos, the new Facebook Video app on the Apple TV is for you and it’s available now. Facebook’s VP of Partnerships Dan Rose already announced that a Facebook app for your TV screen was on its way. But it looks like it’s coming sooner than expected. Facebook has been trying hard to convince people that… Read More

  • 7 reasons why Facebook will autoplay sound despite complaints

    7 reasons why Facebook will autoplay sound despite complaints

    If you’re freaking out about Facebook starting to autoplay videos with sound by default, at least it won’t pause or play on top of music you’re already listening to through apps like Spotify. Facebook confirmed to TechCrunch today that sound will not autoplay on Facebook videos if you’re already listening to something on your device. You’ll have to tap the sound… Read More

  • Facebook plans to be more like YouTube than Netflix as it pays for video

    Facebook plans to be more like YouTube than Netflix as it pays for video

    “We’re focusing more on shorter form content to start” Facebook CEO Mark Zuckerberg said on today’s Q4 earnings call, where he was repeatedly questioned about Facebook’s video strategy. One thing’s clear, Facebook will invest heavily. “I see video as a mega trend,” said Zuckerberg. Facebook will both pay video makers up front and through ad… Read More

  • Facebook adds automatic subtitling for Page videos

    Facebook adds automatic subtitling for Page videos

    Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying… Read More

  • Marketers say Facebook video metrics scandal is overblown

    Marketers say Facebook video metrics scandal is overblown

    “The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the… Read More