Facebook Video

Why the Facebook News tab shouldn’t be trusted

Are we really doing this again? After the pivot to video. After Instant Articles. After news was deleted from the News Feed. Once more, Facebook dangles extra traffic, and journalism outlets leap thro

Facebook updates its video guidelines to promote original content, loyal and engaged viewership

Facebook today announced a series of changes to the way it ranks videos on its social network, which determines how widely they’re distributed. According to the updated guidelines, Facebook will

Facebook is secretly building LOL, a cringey teen meme hub

How do you do, fellow kids? After Facebook Watch, Lasso and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that

FB QVC? Facebook tries Live video shopping

Want to run your own home shopping network? Facebook is now testing a Live video feature for merchants that lets them demo and describe their items for viewers. Customers can screenshot something they

Facebook launches Watch Party for all, tests Live PiP commentating

Facebook Watch has failed to capture viewers with its content, so it’s hoping to differentiate through the company’s core strength: social. Today Facebook fully launches Watch Party, its co-viewin

Facebook Messenger is building a ‘Watch Videos Together’ feature

Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on

Facebook buys Vidpresso’s team and tech to make video interactive

Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive,

Facebook “Watch Party” lets Groups view videos simultaneously

Facebook’s turning its push for well-being through active, not passive, content consumption into a feature with its new test of “Watch Party”. It allows Group admins to pick any publ

Facebook pushes pre-roll ads on Watch as it stops subsidizing Live

Everyone's least favorite ads are coming to Facebook, but six-second pre-rolls will only appear on original Watch tab videos you purposefully view and not in the News Feed. Facebook is embracing pre-r

Facebook Sound Collection lets you add no-name music to videos

The right soundtrack can make a boring video interesting. So after years of reported discussions with the record labels, Facebook is launching video editing tool Sound Collection for inserting into F

Facebook launches Creator app for influencers to build video communities

Facebook wants to turn mindless, passive video consumption into "time well spent," and now it's giving social media stars a powerful tool to foster communities around their content. Today Facebook lau

Facebook finally adapts to 4K video

If you're sick of your beautiful videos looking crummy on Facebook, there's good news for you. After some super HD videos started popping up on the social network, Facebook now confirms to TechCrunch

Facebook Watch original video tab launches to all U.S. users

Today Facebook officially opened its new Watch tab of original video content to everyone in the U.S. after a limited rollout a month ago and expansion to some more users last week. Available on Facebo

Facebook launches Watch tab of original video shows

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The "Watch" tab and original s

One in five Facebook videos is Live as it seizes the verb

Facebook's efforts to own the verb "Live" are paying off. While most people still aren't sure what to broadcast, and some have misused the format, Facebook says one-fifth of the videos shared on its n

Facebook releases Facebook Video app on Apple TV

If somehow you have really great Facebook friends who share interesting videos, the new Facebook Video app on the Apple TV is for you and it’s available now. Facebook’s VP of Partnerships Dan

7 reasons why Facebook will autoplay sound despite complaints

If you’re freaking out about Facebook starting to autoplay videos with sound by default, at least it won’t pause or play on top of music you’re already listening to through apps like

Facebook plans to be more like YouTube than Netflix as it pays for video

“We’re focusing more on shorter form content to start” Facebook CEO Mark Zuckerberg said on today’s Q4 earnings call, where he was repeatedly questioned about Facebook’s

Facebook adds automatic subtitling for Page videos

Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automat

Facebook video pays off

Mark Zuckerberg's drive to "put video first" is also putting money in Facebook's pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed.
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