Facebook Video

  • Facebook launches Creator app for influencers to build video communities

    Facebook launches Creator app for influencers to build video communities

    Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content. Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger… Read More

  • Facebook finally adapts to 4K video

    Facebook finally adapts to 4K video

    If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD videos started popping up on the social network, Facebook now confirms to TechCrunch it’s testing 4K video uploads and viewing using the 2160p UHD-1 Ultra-High-Definition Television standard. Read More

  • Facebook Watch original video tab launches to all U.S. users

    Facebook Watch original video tab launches to all U.S. users

    Today Facebook officially opened its new Watch tab of original video content to everyone in the U.S. after a limited rollout a month ago and expansion to some more users last week. Available on Facebook’s native mobile apps, desktop site, and TV apps, Watch lets users subscribe to their favorite series instead of just haphazardly stumbling upon one-off videos in the News Feed. U.S. Read More

  • Facebook launches Watch tab of original video shows

    Facebook launches Watch tab of original video shows

    Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Read More

  • One in five Facebook videos is Live as it seizes the verb

    One in five Facebook videos is Live as it seizes the verb

    Facebook’s efforts to own the verb “Live” are paying off. While most people still aren’t sure what to broadcast, and some have misused the format, Facebook says one-fifth of the videos shared on its network are now Live videos. It’s also seen the Live broadcasting daily watch time grow 4X in the past year. Read More

  • Facebook releases Facebook Video app on Apple TV

    Facebook releases Facebook Video app on Apple TV

    If somehow you have really great Facebook friends who share interesting videos, the new Facebook Video app on the Apple TV is for you and it’s available now. Facebook’s VP of Partnerships Dan Rose already announced that a Facebook app for your TV screen was on its way. But it looks like it’s coming sooner than expected. Facebook has been trying hard to convince people that… Read More

  • 7 reasons why Facebook will autoplay sound despite complaints

    7 reasons why Facebook will autoplay sound despite complaints

    If you’re freaking out about Facebook starting to autoplay videos with sound by default, at least it won’t pause or play on top of music you’re already listening to through apps like Spotify. Facebook confirmed to TechCrunch today that sound will not autoplay on Facebook videos if you’re already listening to something on your device. You’ll have to tap the sound… Read More

  • Facebook plans to be more like YouTube than Netflix as it pays for video

    Facebook plans to be more like YouTube than Netflix as it pays for video

    “We’re focusing more on shorter form content to start” Facebook CEO Mark Zuckerberg said on today’s Q4 earnings call, where he was repeatedly questioned about Facebook’s video strategy. One thing’s clear, Facebook will invest heavily. “I see video as a mega trend,” said Zuckerberg. Facebook will both pay video makers up front and through ad… Read More

  • Facebook adds automatic subtitling for Page videos

    Facebook adds automatic subtitling for Page videos

    Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying… Read More

  • Marketers say Facebook video metrics scandal is overblown

    Marketers say Facebook video metrics scandal is overblown

    “The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the… Read More

  • Facebook open sources Surround 360 camera with Ikea-style instructions

    Facebook open sources Surround 360 camera with Ikea-style instructions

    Facebook needs you to fill its News Feed, Oculus Rift, and Gear VR with 360 content. So today it put all the hardware and software designs of its Surround 360 camera on Github, after announcing the plan in April. Thanks to cheeky instruction manual inspired by Ikea’s manuals, you can learn how to buy the parts, assemble the camera, load the image-stitching software, and start shooting… Read More

  • Facebook will test video downloads for offline viewing

    Facebook will test video downloads for offline viewing

    The developing world can’t join the age of social video since streaming sucks up too much costly data and is sluggish on slow connections. But Facebook wants to change that with a new video download option it will start testing on July 11th with a small percentage of users in India. While on WiFi, people can sync videos to their device for offline viewing within Facebook’s… Read More

  • Why go Live? Facebook’s head of video Fidji Simo will tell Disrupt NY

    Why go Live? Facebook’s head of video Fidji Simo will tell Disrupt NY

    How will Facebook video change the physics of news publishing, app downloads, commerce, and what we point our phones at? Find out at TechCrunch Disrupt NY May 9th to 11th when Facebook’s head of video Fidji Simo joins us on stage for a fireside chat. By now, Facebook’s likely hit 10 billion video views per day. In a few short years, it became an 800-lb gorilla big enough to stand… Read More

  • Instagram needs editing tools to make new 60-second videos tolerable

    Instagram needs editing tools to make new 60-second videos tolerable

    Most people are terrible at shooting video. Any longer than 15-seconds and it will probably be boring. That’s why Instagram capped videos at a quarter-minute when it launched the feature in 2013. Yet today it extended the length to 60 seconds for user-shot or uploaded videos. That’s why I have a hunch that Facebook and Instagram are preparing to launch a more powerful set of… Read More

  • Facebook Hits 100M Hours Of Video Watched A Day, 1B Users On Groups, 80M On Fb Lite

    Facebook Hits 100M Hours Of Video Watched A Day, 1B Users On Groups, 80M On Fb Lite

    Everything at Facebook seems to be growing, according to Mark Zuckerberg’s Q4 earnings call comments. Facebook now sees 100 million hours of daily video watch time. There are 1 billion monthly users now users on Groups, up from 925 million at the close of Q3. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections, up from… Read More

  • Facebook’s Engineering Wizardry Makes Even VR Videos Load Fast

    Facebook’s Engineering Wizardry Makes Even VR Videos Load Fast

    How did Facebook go from 1 billion to 8 billion videos views per day in 18 months without the whole server farm catching fire? It’s called SVE, short for streaming video engine. SVE lets Facebook slice videos into little chunks, cutting the delay from upload to viewing by 10X. And to ensure the next generation of 360 and virtual reality videos load fast too, it’s invented and… Read More

  • Facebook Challenges YouTube Channels With New Features For Pages

    Facebook Challenges YouTube Channels With New Features For Pages

    Twitter’s not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to make its home for businesses less like a newspaper that come to you and more like TV channels you turn on. That’s why it’s YouTube that’s getting flattered by the social network with a new design for the Video… Read More

  • Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View Counts

    Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View Counts

    To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. This could convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video… Read More