Facebook Video

  • Marketers say Facebook video metrics scandal is overblown

    Marketers say Facebook video metrics scandal is overblown

    “The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the… Read More

  • Facebook open sources Surround 360 camera with Ikea-style instructions

    Facebook open sources Surround 360 camera with Ikea-style instructions

    Facebook needs you to fill its News Feed, Oculus Rift, and Gear VR with 360 content. So today it put all the hardware and software designs of its Surround 360 camera on Github, after announcing the plan in April. Thanks to cheeky instruction manual inspired by Ikea’s manuals, you can learn how to buy the parts, assemble the camera, load the image-stitching software, and start shooting… Read More

  • Facebook will test video downloads for offline viewing

    Facebook will test video downloads for offline viewing

    The developing world can’t join the age of social video since streaming sucks up too much costly data and is sluggish on slow connections. But Facebook wants to change that with a new video download option it will start testing on July 11th with a small percentage of users in India. While on WiFi, people can sync videos to their device for offline viewing within Facebook’s… Read More

  • Why go Live? Facebook’s head of video Fidji Simo will tell Disrupt NY

    Why go Live? Facebook’s head of video Fidji Simo will tell Disrupt NY

    How will Facebook video change the physics of news publishing, app downloads, commerce, and what we point our phones at? Find out at TechCrunch Disrupt NY May 9th to 11th when Facebook’s head of video Fidji Simo joins us on stage for a fireside chat. By now, Facebook’s likely hit 10 billion video views per day. In a few short years, it became an 800-lb gorilla big enough to stand… Read More

  • Instagram needs editing tools to make new 60-second videos tolerable

    Instagram needs editing tools to make new 60-second videos tolerable

    Most people are terrible at shooting video. Any longer than 15-seconds and it will probably be boring. That’s why Instagram capped videos at a quarter-minute when it launched the feature in 2013. Yet today it extended the length to 60 seconds for user-shot or uploaded videos. That’s why I have a hunch that Facebook and Instagram are preparing to launch a more powerful set of… Read More

  • Facebook Hits 100M Hours Of Video Watched A Day, 1B Users On Groups, 80M On Fb Lite

    Facebook Hits 100M Hours Of Video Watched A Day, 1B Users On Groups, 80M On Fb Lite

    Everything at Facebook seems to be growing, according to Mark Zuckerberg’s Q4 earnings call comments. Facebook now sees 100 million hours of daily video watch time. There are 1 billion monthly users now users on Groups, up from 925 million at the close of Q3. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections, up from… Read More

  • Facebook’s Engineering Wizardry Makes Even VR Videos Load Fast

    Facebook’s Engineering Wizardry Makes Even VR Videos Load Fast

    How did Facebook go from 1 billion to 8 billion videos views per day in 18 months without the whole server farm catching fire? It’s called SVE, short for streaming video engine. SVE lets Facebook slice videos into little chunks, cutting the delay from upload to viewing by 10X. And to ensure the next generation of 360 and virtual reality videos load fast too, it’s invented and… Read More