Facebook Video Ads

  • Facebook Tries Being A TV Channel With New Mobile Video Player

    Facebook Tries Being A TV Channel With New Mobile Video Player

    If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent of YouTube’s Related Videos, Facebook confirms the existence of this fresh laidback experience in Facebook for iOS that I spotted over the weekend. It lets you quickly watch a series of… Read More

  • Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

    Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

    Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it’s spawned a fresh video ad format designed to minimize disruption to the user experience. While advertisers might be a bit annoyed they can’t reuse existing creative, Facebook’s decision could reduce backlash and preserve its audience. Read More

  • Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

    Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

    FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Facebook in motion. Read More