facebook marketing conference

Key Takeaways From The Facebook Marketing Conference

Facebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet. Facebook wants <a href="https://beta.techcrunch.com/201

Facebook Plans Major Overhaul To Preferred Developer Consultant Program

At a private meeting last night in New York City, Facebook revealed to trusted partners a plan to restructure the 3-year-old <a href="http://developers.facebook.com/preferreddevelopers/">Preferred De

How The Cult Of Zuck Will Survive Sheryl’s IPO

A tug of war between innovation and monetization as Facebook grows could dilute The Hacker Way, says <a href="http://tech.fortune.cnn.com/2012/03/01/inside-facebook/">a paywalled piece from CNN Fortun

Business Data Reporting In 5-10 Minutes, Not Days. Facebook Rolls Out Real-Time Insights

Facebook has just confirmed <a href="https://beta.techcrunch.com/2012/02/26/facebook-insights-real-time/">my scoop</a> from last week, announcing its business performance metrics tool <a href="http://

Your Average Facebook Post Only Reaches 12% Of Your Friends

You're not unpopular, it's just the nature of the news feed. Amongst all the <a href="https://beta.techcrunch.com/2012/02/29/facebook-reveals-reach-generator-to-turn-posts-into-mobile-news-feed-ads-an

Facebook Reveals Mobile News Feed Ads and Massive Logout Page Ads

Facebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sideb

Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

Amongst the beautiful covers and pinned posts, there's one disadvantage of the <a href="https://beta.techcrunch.com/2012/02/29/facebook-timeline-for-pages/">new Facebook Timeline for Pages redesign</a

Liveblogging Facebook’s Marketing Keynote

Facebook is holding a big event for advertisers today in New York, which it's calling the fMC (Facebook Marketing Conference). Executives Sheryl Sandberg, Chris Cox, David Fischer, and Mike Hoefflinge

How To Use Facebook Timeline For Brand Pages: New Feature Details

What does the launch of<a href="http://www.facebook.com/about/pages/"> Facebook Timeline for Pages</a> mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of i

Facebook Opens Timeline To All Biz Pages, Mandatory After 30 Days Of Curation

Facebook Pages around the world can now <a href="http://www.facebook.com/about/pages/">upgrade to Timeline</a>, allowing businesses to express themselves more visually through a redesign consistent wi