Facebook Camera Effects Platform

Facebook won’t retreat from Stories as it adds desktop posting

Facebook Stories might feel redundant because 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook is convinced that the narrative, ephemeral, camera-first format i

Apple undercuts Facebook in the augmented reality platform war

Facebook may be the world's most powerful app, but it's still just an app on Apple's operating system. Facebook's grand vision for augmented reality was that it would make it easy for any developer t

The augmented reality gold rush is afoot

Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week's launch of Fac

Snap’s anti-developer attitude is an augmented liability

Facebook just invited outside developers to help it build an augmented reality content platform. Snapchat banned outside developers in 2015 and has never had a real platform.

Facebook launches augmented reality Camera Effects developer platform

Facebook will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences to its new Camera Effects platform. After today's Facebook F8 conference,