Putting the band back together, ExactTarget execs reunite to launch MetaCX

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. The former president of ExactTarget and lat

Cordial raises $6 million for its customized, automated email marketing service

Developing a software that tracks user behavior across apps and websites, and generates targeted marketing emails for those users has garnered the San Diego-based technology company Cordial $6 milli

Back To The Future In Enterprise SaaS Selling

With $1.75M In Funding, MaestroIQ Promises Smart Recommendations For Mobile Marketers

When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data an

ExactTarget Co-Founder Scott Dorsey Leaves Salesforce, McCorkle New CEO

A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorse

With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite

Salesforce.com added more marketing power to its arsenal today with the purchase of <a target="_blank" href="http://www.exacttarget.com/" rel="noopener noreferrer">ExactTarget</a> for $2.5 billion. It

ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

<a target="_blank" href="http://www.exacttarget.com">ExactTarget</a>, the marketing software giant that <a target="_blank" href="http://www.bloomberg.com/news/2012-03-22/exacttarget-soars-in-debut-aft

Marketing Software Giant ExactTarget Re-Files For IPO; Will Raise $100M

Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has just <a href="http://www.sec.gov/Archives/edgar/data/1420850/000119312511320915/d256812ds1.htm">submitted its se

The Math of TechCrunch, Part 2: Does It Play Favorites?

<img src="https://techcrunch.com/wp-content/uploads/2011/06/6-stories_by_market.png" alt="" /> <em><strong>Editor's note</strong>:  Previously, in <a href="https://techcrunch.com/2011/06/12/math-of-

Marketing Software Giant ExactTarget Raises $30 Million, Revenue Up 50 Percent

<img src="http://tctechcrunch.files.wordpress.com/2011/04/exacttarget-picture.png" class="shot2">Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has raised <a href=

ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia

<img src="http://tctechcrunch.files.wordpress.com/2010/08/mpath.png" class="shot2" /> Interactive marketing software and services provider <a href="http://www.crunchbase.com/company/exacttarget">Exac

SEC Filing Shows CoTweet Sold For At Least $8.1 Million

<img src="http://tctechcrunch.files.wordpress.com/2010/03/cotweet1.png" /> When <a href="https://techcrunch.com/2010/03/02/exacttarget-cotweet/">CoTweet sold to ExactTarget</a> a couple weeks ago, th

ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco

<img src="http://tctechcrunch.files.wordpress.com/2010/03/cotweet1.png" /> Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has agreed to <a href="http://email.exac

ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital

<img src="http://tctechcrunch.files.wordpress.com/2009/12/31738v2-max-250x250-1-215x31.png" width="215" height="31" /> Wow. Marketing email software provider <a href="http://email.exacttarget.com/">E

Despite Recession, ExactTarget Raises A Whopping $70 Million For Marketing Software

<img src="http://tctechcrunch.files.wordpress.com/2009/05/31738v2-max-250x250-1-215x31.png" width="215" height="31" /> Marketing email software provider <a href="http://email.exacttarget.com/">ExactT