• ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia

    Interactive marketing software and services provider ExactTarget this morning launched ExactTarget Australia, following the acquisition of its reseller mPath Global in Sydney and Melbourne. Terms of the acquisition of its 5-year long partner were not disclosed, but all mPath employees are said to have accepted positions with ExactTarget Australia. Read More

  • SEC Filing Shows CoTweet Sold For At Least $8.1 Million

    When CoTweet sold to ExactTarget a couple weeks ago, the acquisition price was not disclosed. But an SEC filing put out today suggests that ExactTweet paid at least $8.1 million in stock for CoTweet. That is the value of “securities offered . . . as partial consideration in connection with a merger,” meaning there was likely a cash portion as well. While this isn’t a huge… Read More

  • ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco

    Email marketing software giant ExactTarget has agreed to acquire CoTweet, a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts. CoTweet will continue to operate from San Francisco as a business unit of ExactTarget, essentially taking charge of the company’s social media product development. CoTweet co-founder and CEO… Read More

  • ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital

    Wow. Marketing email software provider ExactTarget has secured another $70 million in funding, according to an SEC filing, bringing the startup’s total funding this year alone to $145 million. The company raised $70 million earlier this year from Battery Ventures, Scale Venture Partners and Montagu Newhall. Not too shabby considering the state of the economy. The latest round of… Read More

  • Despite Recession, ExactTarget Raises A Whopping $70 Million For Marketing Software

    Marketing email software provider ExactTarget has secured $70 million in funding led by Battery Ventures, with Scale Venture Partners and Montagu Newhall participating. The company says it will use the money to expand its international presence. The company says that the $70 million is a similar level of funding it sought to raise in its December 2007 application for an initial public offering. Read More