Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...

Twitter Experiments With Engagement Stats Directly In Tweets

Want to know just how many people actually care about what you’re tweeting? A new Twitter experiment spotted by ex-Twitter platform head Ryan Sarver will show many you how users are clicking on

Facebook Testing A ‘Save For Later’ Feature, Chasing That Engagement Carrot

Facebook is looking at implementing an Instapaper- or Pocket-like "Save for Later" feature, according to <a target="_blank" href="http://www.mytechskool.com/2013/11/facebook-tests-instapaperpocket-lik

With News Feed Unable To Handle All Of Our Content, Graph Search Will Lift Facebook Engagement

Many of you are probably presented with the same problem when logging into Facebook. The first thing that you see is your News Feed, with tons of content from your friends and pages that you like. Unl

Everything You’ll Ever Need To Know About Gamification

<b>Editor’s note:</b> <em>Tadhg Kelly is a game designer with 20 years experience.</em> There are plenty of people in and around games who make their living largely through behaving like wizard

Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

When <a href="https://techcrunch.com/2011/08/24/napkin-labs-lets-brands-better-understand-their-customers-and-turn-them-into-collaborators/">we wrote about Napkin Labs last year</a>, the Boulder-based

Does Google+ Really Have 60% Daily Engagement? Probably Not

With <a href="https://techcrunch.com/2012/01/19/google-says-that-google-has-90-million-users/">90 million users</a>, it would seem that things are going quite well for Google+. Those numbers don't me