emarketer

  • eMarketer On Social Networking In The US: 57% On Facebook, 11% On Twitter

    Research firm eMarketer estimates that more than half of adult internet users in the US were logging on to Facebook at least once per month at the end of last year. In 2011, the company forecasts that 132.5 million US web users will use the site monthly. Twitter, it adds, will enjoy faster growth rates in the near future but continue to attract ‘relatively few’ online… Read More

  • eMarketer: Apple Will Soon Lead The US Smartphone Market – But Not For Long

    According to eMarketer, Apple is to pass Research In Motion as the leader of the US smartphone market this year, only to be overtaken by Android in 2012. eMarketer, which bases its forecasts on analysis of research estimates and methodologies from multiple firms who monitor the smartphone market, estimates Apple took a 28% share of the US smartphone user market in 2010, just above the 24% of… Read More

  • eMarketer: Global Ad Spending On Facebook Will Reach $4B By Year's End

    eMarketer predicts that social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year. According to the research firm, US marketers will spend a little over $3 billion to advertise on social networking sites this year, up 55 percent from the $1.99 billion advertisers devoted to social networks in 2010. eMarketer projects this… Read More

  • Social Gaming To Be A $1B Market In 2011; Virtual Goods To Bring In $653M

    Social gaming is expected to be a billion-dollar business this year, according to an eMarketer report released today. Of course, this staggering number isn’t surprising considering the massive growth of both Zynga and Facebook as a platform for social games. eMarketer says that nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social… Read More

  • People Spend As Much Time On Mobile As Reading Newspapers And Magazines

    The average time spent on the Internet by adults in the U.S. grew an estimated 6 percent in 2010 to 155 minutes a day, or about two and a half hours, according to new estimates from eMarketer. Compared to watching TV, which the average American adult does for 264 minutes a day (or four and a half hours), it still has a way to go in terms of becoming the media we spend our most time on. … Read More

  • U.S. Online Advertising Expected to Grow 14 Percent in 2010

    Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5… Read More

  • Soon, There'll Be More Mobile Web Users In China Than People In The United States

    Not an easy thing to conceptualize indeed, but according to eMarketer there will be more mobile Internet users in China than the entire population of the US by the end of this year. For your reference, the 2010 estimate of the size of the United States population stands at roughly 310 million people according to Wikipedia, so that’s a whole lot of people browsing the Web from their… Read More