Mavrck raises $120M to scale its influencer marketing platform
The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that’s tapping into that influencer ju
Avoiding brand risk in podcast advertising
With audio advertising on the rise with no signs of slowing down, here’s what brands need to consider when diving into the growing audio pool.
What a Facebook Photos product manager thinks about antitrust
We may pick a battle with Facebook and win, but lose the larger war. Losing that war may mean pushing the next Instagram out of Silicon Valley.
Despite pandemic, forecasts predict US online holiday sales increase of 20%-30% or more
Strong e-commerce sales are predicted to help lift overall holiday retail spending in the U.S., according to forecasts released today by the National Retail Federation (NRF) and eMarketer. Both firms
Despite pandemic, Amazon Prime Day expected to generate nearly $10B in global sales
A new forecast released today estimates Amazon’s delayed Prime Day sales event will top last year’s by bringing in an estimated nearly $10 billion in worldwide sales when it runs later thi
US e-commerce sales to jump 18% in 2020, but not enough to offset retail’s decline
U.S. e-commerce sales will jump 18% this year due to the impact of the coronavirus pandemic that forced more shoppers online, according to a new forecast released today by eMarketer. However, the surg
Subscription fatigue hasn’t hit yet
U.S. consumers are still embracing subscriptions. More than a third (34%) of Americans say they believe they’ll increase the number of subscription services they use over the next two years, acc
eMarketer predicts digital ads will overtake traditional spending in 2019
This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The research firm is predic
Report: Smartphone usage set to overtake time spent watching TV in China
2018 is the year that smartphone usage eclipses time spent watching TV in China, and it’s all down to the growth of digital video platforms, according to a new report from eMarketer. You’
Teens favoring Snapchat and Instagram over Facebook, says eMarketer
Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer.
eMarketer’s 2017 forecast puts Roku ahead of Chromecast and others in the U.S.
Roku may be the most-used connected TV device this year, edging out Chromecast, Fire TV and Apple TV, according to a new 2017 forecast from eMarketer released this morning. The firm estimates that 38.
U.S. wearables market is doing much worse than expected
Apple may still be claiming that sales of its Apple Watch are “doing great,” but overall, the wearable device category is failing to grow at the rates forecasted earlier. According to a new report
The New Wave Of Selling On Mobile And Social
The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, and what’s new in 2015 about t
Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014 Led By Google, Says eMarketer
As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures out today from research firm <a target="_blank" h
U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market
The <a target="_blank" href="http://www.emarketer.com">researchers at eMarketer</a> have put out their latest figures on mobile advertising revenue in the U.S., and while they are holding firm on thei
EMarketer: 26% Of U.S. Consumers Access Social Networks On Mobile Today, Facebook 85% Of That
Figures out today from <a target="_blank" href="http://www.emarketer.com/Article.aspx?R=1009247">eMarketer</a> estimate that in the U.S., just under 82 million consumers, or 26% of the population, wi
Global Ad Revenues From Social Networks To Reach $5.4B In 2011; $10B In 2013
Ad revenue from social networks worldwide is <a href="http://www.emarketer.com/Article.aspx?R=1008625">expected to reach $5.54 billion</a> this year, according to eMarketer estimates, and will double
eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion
<img src="https://techcrunch.com/wp-content/uploads/2011/06/emarketer-us-online-ad-spending.jpg" alt="" /> Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forec
eMarketer On Social Networking In The US: 57% On Facebook, 11% On Twitter
<img class="shot2" src="http://tctechcrunch.files.wordpress.com/2011/02/emarketer.png" alt="" /> Research firm <a href="http://www.crunchbase.com/company/emarketer">eMarketer</a> <a href="http://www.
eMarketer: Apple Will Soon Lead The US Smartphone Market – But Not For Long
<img src="http://tctechcrunch.files.wordpress.com/2011/01/emarketer.png" class="shot2" /> According to <a href="http://www.emarketer.com/Article.aspx?R=1008200">eMarketer</a>, <a HREF="http://crunchg