emarketer

Report: Smartphone usage set to overtake time spent watching TV in China

2018 is the year that smartphone usage eclipses time spent watching TV in China, and it’s all down to the growth of digital video platforms, according to a new report from eMarketer. You’

Teens favoring Snapchat and Instagram over Facebook, says eMarketer

Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer.

eMarketer’s 2017 forecast puts Roku ahead of Chromecast and others in the U.S.

Roku may be the most-used connected TV device this year, edging out Chromecast, Fire TV and Apple TV, according to a new 2017 forecast from eMarketer released this morning. The firm estimates that 38.

U.S. wearables market is doing much worse than expected

Apple may still be claiming that sales of its Apple Watch are “doing great,” but overall, the wearable device category is failing to grow at the rates forecasted earlier. According to a new report

The New Wave Of Selling On Mobile And Social

The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, and what’s new in 2015 about t

Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014 Led By Google, Says eMarketer

As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures out today from research firm <a target="_blank" h

U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market

The <a target="_blank" href="http://www.emarketer.com">researchers at eMarketer</a> have put out their latest figures on mobile advertising revenue in the U.S., and while they are holding firm on thei

EMarketer: 26% Of U.S. Consumers Access Social Networks On Mobile Today, Facebook 85% Of That

Figures out today from <a target="_blank" href="http://www.emarketer.com/Article.aspx?R=1009247">eMarketer</a> estimate that in the U.S., just under 82 million consumers, or 26% of the population, wi

Global Ad Revenues From Social Networks To Reach $5.4B In 2011; $10B In 2013

Ad revenue from social networks worldwide is <a href="http://www.emarketer.com/Article.aspx?R=1008625">expected to reach $5.54 billion</a> this year, according to eMarketer estimates, and will double

eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion

<img src="https://beta.techcrunch.com/wp-content/uploads/2011/06/emarketer-us-online-ad-spending.jpg" alt="" /> Online ad spending keeps ramping up thanks to an upswing in display advertising. A new

eMarketer On Social Networking In The US: 57% On Facebook, 11% On Twitter

<img class="shot2" src="http://tctechcrunch.files.wordpress.com/2011/02/emarketer.png" alt="" /> Research firm <a href="http://www.crunchbase.com/company/emarketer">eMarketer</a> <a href="http://www.

eMarketer: Apple Will Soon Lead The US Smartphone Market – But Not For Long

<img src="http://tctechcrunch.files.wordpress.com/2011/01/emarketer.png" class="shot2" /> According to <a href="http://www.emarketer.com/Article.aspx?R=1008200">eMarketer</a>, <a HREF="http://crunchg

eMarketer: Global Ad Spending On Facebook Will Reach $4B By Year's End

<img src="http://tctechcrunch.files.wordpress.com/2011/01/facebook-spending.png" /> eMarketer <a href="http://www.emarketer.com/Article.aspx?R=1008180">predicts</a> that social network advertising wi

Social Gaming To Be A $1B Market In 2011; Virtual Goods To Bring In $653M

<img src="http://tctechcrunch.files.wordpress.com/2011/01/social-gaming2.jpg" class="shot2">Social gaming is expected to be a billion-dollar business this year, according to an <a href="http://www.ema

People Spend As Much Time On Mobile As Reading Newspapers And Magazines

<img src="http://tctechcrunch.files.wordpress.com/2010/12/timespent.jpg"> The average time spent on the Internet by adults in the U.S. grew an estimated 6 percent in 2010 to 155 minutes a day, or abo

U.S. Online Advertising Expected to Grow 14 Percent in 2010

<img src="http://tctechcrunch.files.wordpress.com/2010/12/us-online-ad-spending.png"> Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a <

Soon, There'll Be More Mobile Web Users In China Than People In The United States

<img src="http://tctechcrunch.files.wordpress.com/2010/03/china.jpg" class="shot2" />Not an easy thing to conceptualize indeed, but according to <a href="http://www.emarketer.com/blog/index.php/stagge