email marketing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions.

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.

The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared V

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.

With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain meltdowns are impacting their campaign planning.

Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial sof

Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.

There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.

The harsh truth: Some of the advice you read about marketing is incorrect.

Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.

Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact t

With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.