Want to compete with Salesforce? Buy Marketo

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rat

Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce

On the heels of <a target="_blank" href="http://www.oracle.com">Oracle</a>'s $871 million acquisition of Eloqua in <a target="_blank" href="http://www.bloomberg.com/news/2012-12-20/oracle-to-buy-softw

Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business

Infusionsoft has raised $54 million fromn Goldman Sachs for its small business sales and marketing automation platform. The investment pushes Infusionsoft's total venture funding to $71 million. The c

Influitive Raises Unusual $3.75 Million Seed Round From 11 Investors For Customer Advocate Platform

<a target="_blank" href="http://influitive.com">Influitive</a> has raised $3.75 Million from 11 investors for the company's customer advocate platform that helps companies generate qualified leads and

So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua's initial public offering (HPO). The stock opened at $12.02