As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are
<a href="http://www.crunchbase.com/company/adobe-systems">Adobe</a> this morning <a href="http://www.businesswire.com/news/home/20111130005717/en/Adobe-Acquire-Efficient-Frontier-Leading-Digital-Ad">a