• EcoCho Apparently Not Green Enough For Google

    Google terminates advertising partnerships regularly based on fraud or consumer protection issues, or just because. They never comment publicly on any particular instance, but it’s usually pretty easy to guess. The most recent example is EcoCho a new search engine that says they donate part of revenue to carbon offsets. I made fun of them last week when they launched, since the exact… Read More

  • Ecocho Means Well, I'm Sure

    Ecocho is a new search engine wrapper for Google and Yahoo that calls itself the first “green” search engine. They get to that claim by using some of the revenue they generate to buy carbon offsets. They’re a bit unclear on the exact payoff, saying only that “up to two trees” will be sponsored for every 1,000 searches on the site. The cynical side of me notes… Read More