EC Marketing Tech
The advertising slowdown is dinging Big Tech
Perhaps the real deciding line between Big Tech and the rest of the technology industry is the point at which advertising incomes become a material part of their revenues.
5 ways to seize the opportunities created by recent chaos in ad tech
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
How to implement an effective chatbot program
Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route customers and much more.
How to improve retention, growth marketing’s golden metric
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
After talking to marketing leaders for a year, here’s my advice for CEOs
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
5 growth marketing predictions for 2022
It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.
Where will our data go when cookies disappear?
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
Hope and hype: Avoiding ad fraud in the hot connected TV market
With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has generated.
The death of identity: Knowing your customer in the age of data privacy
Prioritizing individual profiles is far from the most effective way to understand and address customers’ intentions, needs and struggles. Brands don’t need to know who; they need to know what and
4 ways to leverage ROAS to triple lead generation
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That's true when it comes to marketing as well.
Creative adtech is on the cusp of a revolution, and VCs should take note
Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
What’s driving the global surge in retail media spending?
To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse session?
5 advanced-ish SEO tactics to win in 2021
In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites.
Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent.
3 data strategies for selling to developers
The only thing holding you back is your attitude toward leveraging data to sell to your core customers.
5 companies doing growth marketing right
Forward-thinking entrepreneurs and growth marketers simply must make time to study their competition, learn best practices and apply them to their own business growth.
How to land the top spot in Google search with featured snippets in 2021
Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.
5 tips for brands that want to succeed in the new era of influencer marketing
In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
The demise of browser cookies could create a Golden Age of digital marketing
There’s a new seat at the table in the great bargaining session between advertisers and technology giants. It’s occupied — for the first time — by the user.
After 30 years, ‘Crossing the Chasm’ is due for a refresh
"The chasm," a difficult transitional period from visionary early adopters to mainstream customers has been one of the canonical foundational concepts to product-market fit for the past three decades.