Dynamic Yield

Google Cloud, McDonald’s big tech acquisition, and motivating an engineering team

Our live conference call on Google Cloud Next Last week at its conference in San Francisco, Google Cloud unveiled a bevy of new features, and we also got to hear for the first time from its head honch

The Exit: an AI startup’s McPivot

Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald’s

McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s mo

Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M

Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed at once to be “The Everything Store” but still with a route into its

Getting personal: Funding rises for software-driven tastemakers

It has the feel of a science fiction plot. A young man heads online to look up deals on things he likes. Slowly, the tables turn. Now, it’s the computer that starts telling him what he wants. Buy th

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M

Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its

Personalization company Dynamic Yield raises $22M and adds Baidu as an investor

Dynamic Yield, a company offering tools to help online businesses deliver personalized experiences, has raised $22 million in series C funding. CEO Liad Agmon told me that he started Dynamic Yield (i

Dynamic Yield, A Tricksy Content Server, Raises $12.25 Million From Marker LLC

In an era of finely-tuned advertising efforts are on the rise and web organizations that don't consist of underpaid college grads at Buzzfeed-esque puppy mills are waning, there is a movement afoot to