dynamic ads

Facebook makes its dynamic ads more friendly to brick-and-mortar retailers

Facebook just announced some new features for its dynamic ads, aimed at making the format more appealing to businesses with brick-and-mortar stores. Facebook’s dynamic ads show you different pro

Liftoff delivers personalized ads that are designed to drive actions, not installs

Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It&#821