Dreamforce 2022

Smaller Dreamforce still comes up big in first live meeting in three years

With the Salesforce event back live and in person this week, just in time for its 20th anniversary, everyone seemed to be happy to be together at a live event.

How Adobe and Salesforce are fine-tuning customer experience tools

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level.

Salesforce Genie brings data sharing to Amazon SageMaker and Einstein

Salesforce is the most successful SaaS company in the world. AWS is the biggest infrastructure player, and the two giants have gotten together over the years whenever it makes sense. As a couple of ex

Slack adds persistent information layer to channels called Canvas

Slack has succeeded in large part in the enterprise by allowing people to communicate in a number of ways while integrating with many common enterprise applications. This lets you stay in Slack to get

Salesforce built a data lake to transform how customer data moves on the platform

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational