drawbridge

  • Drawbridge raises $25M as it takes its cross-device tech beyond advertising

    Drawbridge raises $25M as it takes its cross-device tech beyond advertising

    Drawbridge, a startup that helps businesses identify when a single person is using multiple devices, has raised $25 million in Series C funding. Every time I write about Drawbridge, I’m contractually obligated to mention that the company is backed by two of the best-known venture capital firms, Sequoia Capital and Kleiner Perkins Caufield & Byers. For this round, Drawbridge went back… Read More

  • Drawbridge Is Building A Business Beyond Ad Targeting

    Drawbridge Is Building A Business Beyond Ad Targeting

    Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More

  • Drawbridge Adds Offline Purchases To Its Cross-Device Marketing Data

    Drawbridge Adds Offline Purchases To Its Cross-Device Marketing Data

    Drawbridge’s platform is getting smarter thanks to partnerships with Datalogix and Axciom-owned Liveramp. The company, backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, already works to identify the multiple devices that are (probably) used by the same person, which in turn can be used to improve ad targeting and attribution. Read More

  • Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting

    Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting

    Ad tech startup Drawbridge has been talking about its vision for targeting users across devices for a couple of years, but now it’s adding another device to the mix — Internet-connected TVs. This follows Drawbridge’s earlier announcement that it supports video ads. Co-founder and CEO Kamakshi Sivaramakrishnan told me that while connected TVs are a “niche” platform… Read More

  • Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting

    Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting

    Drawbridge, the Kleiner Perkins- and Sequoia-backed startup that targets ads across devices, announced today that it has added support for video ads too. It sounds like the targeting technology remains the same. Drawbridge is still looking at user behavior to suggest when multiple devices are likely being used by the same person, which in turn allows advertisers to use desktop data to improve… Read More

  • Ad Targeting Startup Drawbridge Hires Tech Veteran Kate Burns To Expand In Europe

    Ad Targeting Startup Drawbridge Hires Tech Veteran Kate Burns To Expand In Europe

    Drawbridge, a cross-device ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, officially expands into Europe today with the appointment of Kate Burns, one of Europe’s most experienced ‘scaling up’ executives. Burns is the ex-Director of Google UK and the ex-CEO of AOL EU and will be based in London to lead Drawbridge’s entry… Read More

  • Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

    Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

    Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers with retargeted ads, regardless of whether they’re using an app or on the mobile web. Founder and CEO Kamakshi Sivaramakrishnan said that while ad retargeting (i.e., ads targeted based… Read More

  • Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting Out Of Beta

    Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting Out Of Beta

    Drawbridge, a mobile ad startup founded by former AdMob scientist Kamakshi Sivaramakrishnan, is officially launching its first two ad targeting products and taking them out of beta. Back in May, the company attracted some attention by raising funding from two of the best-known firms in venture capital, Kleiner Perkins Caufield & Byers and Sequoia Capital. At the… Read More