• Xi: NTT Docomo Rolls Out Japan's First LTE service

    In August, we reported that NTT Docomo, Japan’s biggest mobile carrier, is ready to invest a whopping $3.4 billion through 2012 in an LTE service the company has named “Xi” (which is read Crossy). And over the weekend (and as announced previously), the company finally rolled out said service [press release in English]. Read More

  • Videos: Darth Vader Promotes The Galaxy S In Japan

    Back in April, Japan’s largest cell phone carrier, NTT DoComo, began running a bizarre promotion campaign in Tokyo (which prompted me to go out and post this photo report on MobileCrunch). Docomo used Darth Vader in a number of weird posters and viral video clips, without saying why and what Vader was supposed to promote. Read More

  • Video: NTT Docomo's Coolest New Cell Phones For This Winter

    We’ve already shown you some cool cell phones Japan’s biggest mobile carrier, NTT Docomo, plans to roll out in the next few months (see the list below for a recap). But there were quite a few more worth mentioning in the company’s new winter line-up (in English). Here are all of them (I left out simple updates, rebranded versions etc.). Read More

  • Sharp's "Bisqui Phon" Looks Like A Biscuit

    That wooden cell phone wasn’t the only silly cell phone Sharp introduced today in Japan. It was actually joined by a slightly sillier handset, the so-called “Bisqui Phon”. Yes, it’s shaped like a biscuit for some reason. Sharp seems to like manufacturing these things. Read More

  • Touch Wood: Sharp To Sell Wooden Cell Phone In Japan

    No comment on the branding, but Sharp will soon [JP] produce a cell phone whose body is made entirely of wood, namely Japanese cypress. According to Sharp, the handset is not a joke product but actually built for long-term usage, meaning buyers won’t have to fear mold and other things. Read More

  • Japanese Cell Phone Owners Get Gardening Tips Via Mobile Emails

    If you needed one more piece of evidence that Japan is crazy about everything mobile, here it is: the country’s leading mobile carrier today announced [JP] a system that provides user-specific instructions to home gardeners via cell phones and special “garden sensors”. NEC is a partner in the pilot project, which actually began last Saturday in 30 selected households in Japan. Read More

  • CEATEC 2010: "Augmented Reality Walker" From Olympus (Video)

    One of the “sub trends” of this year’s CEATEC exhibition (that’s currently taking place near Tokyo) is augmented reality, especially among the telecommunications companies. Japan’s biggest mobile carrier NTT Docomo is experimenting with an AR technology (developed by Olympus in 2008) called AR Walker. Read More

  • Under "Xi" Brand: Docomo To Invest $3.4 Billion In Japanese LTE Infrastructure

    With 55 million customers, the 800-pound gorilla in the world’s most advanced mobile society, Japan, is NTT Docomo. And over the weekend, the company made clear it wants to retain its position in an LTE future: Docomo is ready to invest $3.4 billion in the next three years to build base stations and will start an LTE service in December this year (as the first of Japan’s three… Read More

  • Japan's NTT Docomo to make all of its cell phones SIM-free from April 2011

    Big shake up in Japan’s cell phone industry (100 million mobile subscribers) today: NTT Docomo, the country’s leading carrier (55 million customers), is planning to make all of its cell phones SIM free as early as April 2011 (the start of the new fiscal year in most Japanese companies). Read More

  • Photo gallery and video: NTT Docomo unveils 20 (partly amazing) cell phones

    Japan has been flooded with new cell phones over the last few days. We’ve shown you KDDI au’s 10 new handsets Monday, SoftBank Mobile’s 13 new models yesterday, and now it’s time for NTT Docomo‘s summer lineup. Japan’s biggest mobile carrier (55 million) unveiled 20 new cell phones [press release in English] yesterday, some of which are just… Read More

  • Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

    NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). Read More