direct to consumer

LUS Brands, backed by Y Combinator, wants you to love your curls

Sahar Saidi has had curly hair her whole life, and spent most of that life straightening and treating her hair to try to conform to the media’s idea of beauty. But with the rise of social media,

Natural home products startup Grove Collaborative bets niche wins over the Amazonization of everything

Who needs Amazon when you can make your own online distribution channel? At least, that’s the idea behind Grove Collaborative, a natural home care products company that ships natural cleaning br

Away nears 100K stylish suitcases sold as it raises $20M

What do people actually want in luggage? A phone charger, unbreakable exterior, and maximum packing space at a resonable price is what Away discovered. So it built a line of sleek but expansive polyca

Lively racks up $4 million to become the Warby Parker of lingerie

Following in the footsteps of Warby Parker, Everlane and Bonobos, a New York City startup called Lively has raised $4 million in seed funding to grow its direct-to-consumer lingerie brand. Incorporate