digital marketing

  • Traaqr connects your online identity with your real one

    Traaqr connects your online identity with your real one

    Traaqr, a St. Louis-based company, has just announced the launch of their interesting and clever new service. Essentially the system connects online interactions with real world customer service representatives, ensuring accurate attribution when someone goes from your website to your phone bank. Created by entrepreneurs Brian Handrigan, Jeff Linihan, and RJ Jones, the company has raised… Read More

  • Geronimo imagines a better outlook for the inbox

    Geronimo imagines a better outlook for the inbox

    It’s a constant refrain. Today’s email is a tragedy and a travesty. There’s no way to sort information in personally relevant ways, few tools that can organize the mass of messages rolling in through an increasingly ubiquitous scroll of information in a vertical list format. Erik Lukas, the founder of Jumpin Labs, has a different vision for what email should look like. Instead… Read More

  • Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

    Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

    We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers. At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

  • Atomic AI helps marketers write better

    Atomic AI helps marketers write better

    Marketers love to produce “content” (and they also love calling journalism “content,” but that’s a separate issue). There is nothing easy about writing, though, especially when you’re trying to get somebody to buy your product. Atomic AI from Atomic Reach combines machine learning with real-time writing guidance to help marketers write better texts that… Read More

  • Demystifying the concept of ‘attribution’ in digital marketing Crunch Network

    Demystifying the concept of ‘attribution’ in digital marketing

    Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The purpose of this post is to explain the analogous concept of multi-channel attribution in digital marketing: That is, which channels should get rewarded when a user clicks through to buy something. Read More

  • Marketers should stop relying on hover rate Crunch Network

    Marketers should stop relying on hover rate

    For many, the promise of digital advertising is the wealth of information that comes with every impression they buy. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns. Read More

  • SEO Doesn’t Have To Be A Shot In The Dark Crunch Network

    SEO Doesn’t Have To Be A Shot In The Dark

    To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. With features to launch and customers to support, the idea of spending time fiddling with your title tags can seem like a fool’s errand. That’s especially true when there’s no guarantee that your hard work will result in a single additional visitor from Google. Read More

  • Marketing In The Fast Lane With Self-Driving Cars Crunch Network

    Marketing In The Fast Lane With Self-Driving Cars

    From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be truer than with the new developments in self-driving vehicles. These self-driving vehicles won’t just change the way we look at transportation. They will shift people’s behavior in a… Read More