digital marketing

Use dynamic CTAs to close more B2B leads

B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.

Founders who share insights can build industry trust at scale

It requires patience, but it may just make you (and your company) be seen as leaders in your space while improving your insight and building an unfair advantage of trust.

Use accelerated retargeting to increase conversions

Tips for writing great onboarding emails, using behavioral psychology for more referrals and other strategies for growing your startup.

Graphite brings unicorn product background to growth marketing

Graphite is part of a new wave of growth marketing consultancies launched by former product leaders at successful startups. With a specialization in SEO, and a client list that has included Masterclas

Adtech giant Criteo is being investigated by France’s data watchdog

Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm th

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $

Break-even ads can generate free brand awareness

Typically, your primary goal with an ad channel is to make it profitable. But you shouldn’t necessarily turn off a channel if it’s merely break-even.

Anomalous data can lead to growth opportunities

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and find

New Early Stage speakers to talk fundraising strategies, growth marketing and PR

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and

UK Council websites are letting citizens be profiled for ads, study shows

On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a study conducted by pro-privacy browser Brave has highlighted how Brits are being profil

Pantheon bets on WebOps as it charts a course to an IPO

It has been 10 years since Pantheon launched. At the time, it was mostly a hosting service for Drupal sites, but about six years ago, it added WordPress hosting to its lineup and raised more VC money

Google’s latest user-hostile design change makes ads and search results look identical

Did you notice a recent change to how Google search results are displayed on the desktop? I noticed something last week — thinking there must be some kind of weird bug messing up the browser&#82

Dating and fertility apps among those snitching to ‘out of control’ ad tech, report finds

The latest report to warn that surveillance capitalism is out of control — and “free” digital services can in fact be very costly to people’s privacy and rights — comes

Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data p

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166 million) fine after finding the tech giant abused its dominant position in the online search advertising market. In

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all search

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription

In a post-cookie world, RTB is key to effective digital marketing

We’re in a privacy panic, but contextual targeting is the answer to the cookie-free, power-to-the-consumer movement.

Why D2C holding companies are here to stay

Digitally-native, vertically-integrated brands pool resources, operational costs and institutional knowledge to accelerate growth and achieve profitability at a faster rate.

Taiwan’s Appier raises $80M for AI-based marketing technology

Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a roun
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