digital marketing

  • Demystifying the concept of ‘attribution’ in digital marketing Crunch Network

    Demystifying the concept of ‘attribution’ in digital marketing

    Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The purpose of this post is to explain the analogous concept of multi-channel attribution in digital marketing: That is, which channels should get rewarded when a user clicks through to buy something. Read More

  • Marketers should stop relying on hover rate Crunch Network

    Marketers should stop relying on hover rate

    For many, the promise of digital advertising is the wealth of information that comes with every impression they buy. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns. Read More

  • SEO Doesn’t Have To Be A Shot In The Dark Crunch Network

    SEO Doesn’t Have To Be A Shot In The Dark

    To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. With features to launch and customers to support, the idea of spending time fiddling with your title tags can seem like a fool’s errand. That’s especially true when there’s no guarantee that your hard work will result in a single additional visitor from Google. Read More

  • Marketing In The Fast Lane With Self-Driving Cars Crunch Network

    Marketing In The Fast Lane With Self-Driving Cars

    From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be truer than with the new developments in self-driving vehicles. These self-driving vehicles won’t just change the way we look at transportation. They will shift people’s behavior in a… Read More

  • A Guiding Light Into The Future Of Marketing Crunch Network

    A Guiding Light Into The Future Of Marketing

    The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More

  • The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring Crunch Network

    The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring

    Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to a report released by the Interactive Advertising Bureau (IAB) in December 2015 — the first official study of its kind — online advertising fraud now costs advertisers $8.2 billon per year. Read More

  • Stop Reading About Social Media Trends And Start Listening Crunch Network

    Stop Reading About Social Media Trends And Start Listening

    The Internet is rife with articles espousing digital trends in every shape and form: video is still going strong, IoT, live streaming and “super real-time.” But trends are just that: trends. Today’s hottest thing is tomorrow’s old news. Google Glass anyone? Read More

  • How To Win A U.S. Election With Digital Marketing Crunch Network

    How To Win A U.S. Election With Digital Marketing

    Marketing is the art of creating awareness, forming impressions, persuasion and leading an audience of individuals to take a specific requested action. While marketing is generally used for products or services, as a digital marketer there is no greater challenge I can think of than using it to win an election. Read More

  • Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

    Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

    Global marketing giant Publicis is spending big to position itself as the top agency for digital services, after it announced (PDF) a much-speculated deal that sees it acquire Sapient for $3.7 billion. Read More