developer relations

How should dev-centric startups sell their product to platform engineering teams?

Developer relations has become an increasingly important discipline in recent years as developers are now often seen as the decision makers in many enterprises and as service providers aim to offer th

Owen Williams Contributor Fascinated by how code and design is shaping the world, Owen Williams is a technology columnist based in Canada who works as a Design Manager by day, and previously wrote for

Developer marketer Adam DuVander explains why education should be the focus for companies that market directly to developers.

Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev's CEO Karl Hughes to learn more.

Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.