demographics

How to build a product advisory council for your startup

In order to design, build and maintain a product that meets changing customer demands, companies need a mechanism that provides unbiased insights from people that represent them.

Leveraging customer feedback and data to iterate on your product

We held a panel during Disrupt with Jean-Denis Grèze of Plaid, Stephanie Mencarelli of InVision and Pete Thompson of eBay on being data driven, segmenting your user base, iteration speed and more.

Pickle app puts on users, as millennials/Gen Z latch onto location apps to fight COVID lockdowns

As the coming of winter, combined with the coronavirus, continues to put new restrictions on peoples’ movements, location-based apps are on the rise again. People are looking to find out who is clos

Badass millennial women are supercharging startup investments

Across the political, social and economic stage, women’s issues are finally receiving heightened attention and priority. What’s driving so much positive change?

Forget the Alexa-powered toasters at CES, these innovations will really shape 2018

This year, as CES rolls out troves of new Alexa-enabled toasters, mirrors and even shower heads, the gathering has become just another symbol of Silicon Valley’s disconnect with the needs of everyda

Tap tap tap

We are now walking through a media desert. While access to content is astronomically high, the content that we read is dead, lifeless, and derivative. Yes, I see the irony in posting my criticism of t

Senior benefits platform Renew.com raises $3 million to help retiring baby boomers

Renew.com has raised $3 million in Series A funding from Venrock, Expa and others to launch a platform aiming to give the baby boomer generation adequate information on their benefits after retirement

StreetTeam locks down $10M to power ambassador programs for brands

Millennials hate advertising and don’t respect brands – so what is a self-respecting 21st century marketer to do? Callum Negus-Fancey and his company StreetTeam would have you leverage the po

theSkimm on how to rapidly grow an audience of engaged millennials

theSkimm founders Danielle Weisberg and Carly Zakin came onstage at Disrupt NYC 2016 today to tell us how to capture one of the most coveted audiences in media – millennials. Part of it is servi

TheSkimm founders are coming to Disrupt NY 2016

The biggest news of the day, with a hint of snark. That’s theSkimm, which tells you everything you need to know about current events, in an email newsletter geared towards millennials. TechCrunch is

Apple’s Diversity Report Doesn’t Satisfy CEO Tim Cook Yet, Though Inclusion Is A ‘Top Priority’

Apple has followed suit with a spate of big tech companies and released a diversity report today, in the form of a micro-site with numbers breaking down the company’s U.S. race and ethnicity dis

Shocking study: Young people watch very little TV anymore, spend time online or using other media

A new study confirms the obvious: the young are watching less and less TV, spending their time using the Internet and playing video games instead. The study, carried out by Deloitte, shows that the ol

Japan is running out of engineers!

Looks like Japan is running out of engineers, the guys who design all the neat high-tech toys (among other things) so many of us fawn over. And you can blame “Western” ideology for the sho

Google buying Nielsen data

Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. So