demographics

In order to design, build and maintain a product that meets changing customer demands, companies need a mechanism that provides unbiased insights from people that represent them.

We held a panel during Disrupt with Jean-Denis Grèze of Plaid, Stephanie Mencarelli of InVision and Pete Thompson of eBay on being data driven, segmenting your user base, iteration speed and more.

As the coming of winter, combined with the coronavirus, continues to put new restrictions on peoples’ movements, location-based apps are on the rise again. People are looking to find out who is clos

Across the political, social and economic stage, women’s issues are finally receiving heightened attention and priority. What’s driving so much positive change?

This year, as CES rolls out troves of new Alexa-enabled toasters, mirrors and even shower heads, the gathering has become just another symbol of Silicon Valley’s disconnect with the needs of everyda

We are now walking through a media desert. While access to content is astronomically high, the content that we read is dead, lifeless, and derivative. Yes, I see the irony in posting my criticism of t

Renew.com has raised $3 million in Series A funding from Venrock, Expa and others to launch a platform aiming to give the baby boomer generation adequate information on their benefits after retirement

Millennials hate advertising and don’t respect brands – so what is a self-respecting 21st century marketer to do? Callum Negus-Fancey and his company StreetTeam would have you leverage the po

theSkimm founders Danielle Weisberg and Carly Zakin came onstage at Disrupt NYC 2016 today to tell us how to capture one of the most coveted audiences in media – millennials. Part of it is servi

The biggest news of the day, with a hint of snark. That’s theSkimm, which tells you everything you need to know about current events, in an email newsletter geared towards millennials. TechCrunch is

Apple has followed suit with a spate of big tech companies and released a diversity report today, in the form of a micro-site with numbers breaking down the company’s U.S. race and ethnicity dis