As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are
<img src="http://tctechcrunch.files.wordpress.com/2011/01/demdex-logo.png" class="shot2">Adobe just <a href="http://www.businesswire.com/news/home/20110118007173/en/Adobe-Acquires-Demdex-%E2%80%93-Bri
<img src="https://techcrunch.com/wp-content/uploads/2009/06/demdex-logo.png">
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the pl
<img src="https://techcrunch.com/wp-content/uploads/2009/06/demdex-logo.png" width="215" height="91" />
Advertisers and websites all too often rely on other companies for data about their own potenti