DAUs

  • We probably still need some more numbers for this Very Important Twitter Chart

    We probably still need some more numbers for this Very Important Twitter Chart

    I’m reviewing the transcript in my notes of Twitter’s second-quarter earnings call — which definitely did not go well, with the stock crashing more than 10% — and it seems like Twitter is beating the drum very hard on its daily active user growth. The company is regularly referring to double-digit growth in its DAU count year-over-year and that it is stressing DAUs as… Read More

  • Think Tracking DAUs Is Enough? Then You’re Not Getting Your Whole Mobile Story Crunch Network

    Think Tracking DAUs Is Enough? Then You’re Not Getting Your Whole Mobile Story

    Editor’s note: Robert Weber is co-founder and senior vice president of new products at W3i. In the mobile world, companies often live and die by metrics: “How are your monthly active users doing? What’s going on with your user retention? How many total downloads do you have?” These kinds of metrics, which can have widely different implications, can make or… Read More