Datalogix
Things are heating up for Costanoa Ventures; closes two oversubscribed funds
With Fund IV, Costanoa is adding investments in Latin America and Africa, and expanding its fintech practice to include cryptocurrency and web3-related companies.
Andreessen makes Ribbon Health the first investment from its $750 million new healthcare fund
One of the biggest roadblocks to reducing costs in the American healthcare system is the system’s inherent lack of transparency. Most healthcare networks and hospital systems can’t even ac
Twitter Taps Partner Data To Help Marketers Target Their Ads
Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like "coffee buyers" and "cereal buyers."
The various social
Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix
Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that
Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter
Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a crit
Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook
Datalogix's offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on
Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers
Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential