Datalogix

Twitter Taps Partner Data To Help Marketers Target Their Ads

Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like "coffee buyers" and "cereal buyers." The various social

Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix

Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that

Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter

Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a crit

Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook

Datalogix's offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on

Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential