customer lifetime value
5 tactics for managing paid customer acquisition during a downturn
The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense.
Bainbridge Growth wants e-commerce brands to stop sales guessing game
The company gathers sales data for financial modeling and forecasting to track progress, show planned value and then value in real-time.
4 ways founders can amplify revenue during hard times
How do we create customer experiences that are equivalent to the TSA PreCheck to help us retain revenue?
A founder’s guide to calculating CAC and LTV the right way
There’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio.
For the first time in 4 years, profitability beats growth
For the last decade, private company executives have all asked us the same question: “Do public market investors prefer profitability or growth?”
Ocurate raises $3.5M to show customer lifetime value for B2C companies
Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
Usage-based pricing is a company-wide effort
Usage-based pricing (UBP) has quickly gone from fringe to mainstream in SaaS. Converts to UBP are drawn to the promise of accelerated revenue growth and a more efficient land-and-expand business model
Optimove raises $75M growth investment to manage customer-led journeys at scale
Optimove's customer relationship management marketing platform helps brands keep customers coming back.
Use cohort analysis to drive smarter startup growth
Cohort analysis is a way of evaluating your business that involves grouping customers into "cohorts" and observing how they behave over time.
Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously
Subscription business models are attractive, but there are two major pitfalls. First, payment. Second: How do businesses cover the funding gap between when customers sign up and when they pay?
Long-term profitability is the only growth metric that matters
The majority of Fortune 500 and Silicon Valley startup marketing budgets aren't optimized for long-term profitability.
The good, better and best of cloud and SaaS growth
What counted as good for SaaS startups, pre-COVID-19?
To measure sales efficiency, SaaS startups should use the 4×2
Unlike many derived SaaS metrics, the 4x2 chart is based on very simple numbers, thus “the figures don’t lie.”
Calculating sales efficiency in a startup: The magic number that will help you scale
Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...
Is your event strategy paying off? How to calculate your event ROI
Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event