The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense.
The company gathers sales data for financial modeling and forecasting to track progress, show planned value and then value in real-time.
How do we create customer experiences that are equivalent to the TSA PreCheck to help us retain revenue?
There’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio.
For the last decade, private company executives have all asked us the same question: “Do public market investors prefer profitability or growth?”
Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
Usage-based pricing (UBP) has quickly gone from fringe to mainstream in SaaS. Converts to UBP are drawn to the promise of accelerated revenue growth and a more efficient land-and-expand business model
Optimove's customer relationship management marketing platform helps brands keep customers coming back.
Cohort analysis is a way of evaluating your business that involves grouping customers into "cohorts" and observing how they behave over time.
Subscription business models are attractive, but there are two major pitfalls. First, payment. Second: How do businesses cover the funding gap between when customers sign up and when they pay?
The majority of Fortune 500 and Silicon Valley startup marketing budgets aren't optimized for long-term profitability.
What counted as good for SaaS startups, pre-COVID-19?
Unlike many derived SaaS metrics, the 4x2 chart is based on very simple numbers, thus “the figures don’t lie.”
Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...
Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event