customer experience

Leverage banking data to scale effectively and remain compliant

Data can provide a wealth of insights into the financial health of customers, along with information about how they spend their money and where. The only question is, what to do with all of it?

Qualtrics has $12B offer on the table to go private

Qualtrics was once a hot startup before SAP bought the company in 2018 for $8 billion. It was a fine exit, making the founders rich, but it never was really a good fit. SAP spun out the company just t

The year customer experience died

It was a terrible year for customer service. As a result, customer experience, something we've been hearing about for years, suffered.

TheyDo fires the starting gun on the race to own the customer journey

It doesn’t matter what kind of web site it is, the “customer journey” has always been important, otherwise you lose that engagement and the end result can hit the bottom line. That was a

Thoma Bravo, Sunstone Partners to acquire UserTesting for $1.3B and combine it with UserZoom

Thoma Bravo and Sunstone Partners announced today that they’re acquiring customer insight platform UserTesting for $1.3 billion in an all-cash deal. The acquirers say they plan to combine it with Us

How Adobe and Salesforce are fine-tuning customer experience tools

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level.

Salesforce built a data lake to transform how customer data moves on the platform

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational

Salesforce, Snowflake partnership moves customer data in real time across systems

Salesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes. The latter lets customers store and manage massive amounts of unstructured data. When you mix the two

ZineOne raises cash to help e-commerce companies predict customer behavior

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for co

Crafting an XaaS customer success strategy that drives growth

Successful companies realize that customer success is a mindset that places the customer at the organization’s center.

Why the ‘last click’ in e-commerce matters — and how to get it right

You may have perfected the top of the funnel, but you very well could have missed the gaps in the bottom.

4 ways founders can amplify revenue during hard times

How do we create customer experiences that are equivalent to the TSA PreCheck to help us retain revenue?

Gorgias’ valuation rises to $710M with $30M Series C for e-commerce customer support

Gorgias' technology brings all of the channels that shoppers use to contact online stores into one feed for each company.

FullStory secures $25M to help companies spot issues in their apps and websites

FullStory, which sells analytics tools for apps and websites, secured $25 million in new equity financing, paperwork filed with the U.S. Securities and Exchange Commission this week shows.  According

I’m so over customer experience surveys

I’m sick and tired of being surveyed after every interaction with anyone these days, whether it’s my dentist, an airline or Home Depot. A few weeks ago, I bought a spray nozzle for $5. I got an em

Okendo wants to turn your shoppers into buyers through better customer reviews

Okendo analyzes customer review data to drive more sales and customer trust.

7 ways investors can gain clarity while conducting technical due diligence

When it comes to assessing investment opportunities, few venture and growth equity investors have the resources to conduct thorough technical diligence. This needs to change.

Flipping the sales script: How to break biases and diversify sales teams

Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales.

To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

During a downturn, sales teams should think like product managers

Getting back to consumers means understanding data on them, experimenting with solutions and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.
Load More