Customer Engagement
3 key metrics for cybersecurity product managers
Talking to users, prospects and non-users will help PMs understand the needs, pain points and challenges cybersecurity teams are facing.
4 SaaS engagement metrics that attract investors
To find customer retention data points that have strong investor appeal, start studying these engagement stats from your existing customers.
TheyDo fires the starting gun on the race to own the customer journey
It doesn’t matter what kind of web site it is, the “customer journey” has always been important, otherwise you lose that engagement and the end result can hit the bottom line. That was a
MessageGears, a cloud customer engagement platform, raises $62M
Dan Roy, a former software engineer at Delta, says he witnessed firsthand the challenges companies face when making the shift from an on-premises model to a software-as-a-service business. Accucast, w
Crafting an XaaS customer success strategy that drives growth
Successful companies realize that customer success is a mindset that places the customer at the organization’s center.
Leanplum acquired by CleverTap as retention marketing platforms consolidate
CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has ra
Use RevOps to develop a customer-led approach to B2B sales
The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” Who’s right?
South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared V
Use cohort analysis to drive smarter startup growth
Cohort analysis is a way of evaluating your business that involves grouping customers into "cohorts" and observing how they behave over time.
AI-based customer engagement platform iKala raises $17 million to expand in Southeast Asia
Taiwanese startup iKala, which offers an artificial intelligence-based customer acquisition and engagement platform, will expand into new Southeast Asian markets after raising a $17 million Series B.
Singapore-based marketing SaaS startup Insider gets $32 million to enter the US
Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. The round was led by Rive
Freshworks acquires customer success service Natero
Customer engagement service Freshworks, which you may still remember under its old name of Freshdesk, today announced that it has acquired Natero, a customer success service with some AI/ML smarts tha