Customer Data Platforms

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With Twilio under activist pressure, Segment could be put up for sale

With Twilio under pressure from activist investors, it’s looking at whether to sell Segment, the company it bought in 2020 for $3.2 billion.

10:00 am PST • February 18, 2024
With Twilio under activist pressure, Segment could be put up for sale

The customer data platform (CDP) has become a standard way to collect first-party customer data and put it to work. Simon Data, which was founded in 2015, has always had…

Simon Data is putting customer data to work with $54M Series D

We’ve seen the rise of the customer data platform (CDP) in recent years as a central repository for collecting data about customers to better understand their needs. It’s worth noting…

Lantern is building a B2B platform that combines a CDP and customer success tools

Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen…

Twilio Segment introduces new portable customer records with reverse ETL

ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of…

Customer data platform ActionIQ extends its latest funding round to $100M

The systemic issues became apparent the way they often do — when customers began complaining.

How Segment redesigned its core systems to solve an existential scaling crisis

The pandemic has forced businesses to change the way they interact with customers. Whether it’s how they deliver goods and services, or how they communicate, there is one common denominator,…

Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps

When Microsoft introduced its customer data platform last February, the focus was on simply connecting silos of data to help customers get the data into the system. But as the…

Microsoft enhances customer data platform as pandemic drives need for personalization

Acquia, the commercial company built on top of the open source Drupal content management system has pushed to be more than a publishing platform in recent years, using several strategic…

New Acquia  platform looks to bring together developers, marketers and data

Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A…

Frame AI raises $6.3M Series A to help understand customers across channels

Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today. The round was led…

Yaguara nabs $7.2M seed to help e-commerce companies understand customers better

ActionIQ co-founder and CEO Tasso Argyros knows there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The…

Customer data platform ActionIQ raises $32M

Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as…

Acquia nabs CDP startup AgilOne, which raised $41M

The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the…

Amperity update gives customers more control over Customer Data Platform