Customer Data Platforms

Twilio Segment introduces new portable customer records with reverse ETL

Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has

Customer data platform ActionIQ extends its latest funding round to $100M

ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million

How Segment redesigned its core systems to solve an existential scaling crisis

The systemic issues became apparent the way they often do -- when customers began complaining.

Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps

The pandemic has forced businesses to change the way they interact with customers. Whether it’s how they deliver goods and services, or how they communicate, there is one common denominator, and

Microsoft enhances customer data platform as pandemic drives need for personalization

When Microsoft introduced its customer data platform last February, the focus was on simply connecting silos of data to help customers get the data into the system. But as the pandemic has taken hold

New Acquia platform looks to bring together developers, marketers and data

Acquia, the commercial company built on top of the open source Drupal content management system has pushed to be more than a publishing platform in recent years, using several strategic acquisitions t

Frame AI raises $6.3M Series A to help understand customers across channels

Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A

Yaguara nabs $7.2M seed to help e-commerce companies understand customers better

Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today. The ro

Customer data platform ActionIQ raises $32M

ActionIQ co-founder and CEO Tasso Argyros knows there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The spac

Acquia nabs CDP startup AgilOne, which raised $41M

Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they

Amperity update gives customers more control over Customer Data Platform

The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a S