Customer Data Platforms
Twilio Segment introduces new portable customer records with reverse ETL
Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has
Customer data platform ActionIQ extends its latest funding round to $100M
ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million
How Segment redesigned its core systems to solve an existential scaling crisis
The systemic issues became apparent the way they often do -- when customers began complaining.
Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps
The pandemic has forced businesses to change the way they interact with customers. Whether it’s how they deliver goods and services, or how they communicate, there is one common denominator, and
Microsoft enhances customer data platform as pandemic drives need for personalization
When Microsoft introduced its customer data platform last February, the focus was on simply connecting silos of data to help customers get the data into the system. But as the pandemic has taken hold
New Acquia platform looks to bring together developers, marketers and data
Acquia, the commercial company built on top of the open source Drupal content management system has pushed to be more than a publishing platform in recent years, using several strategic acquisitions t
Frame AI raises $6.3M Series A to help understand customers across channels
Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A
Yaguara nabs $7.2M seed to help e-commerce companies understand customers better
Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today. The ro
Customer data platform ActionIQ raises $32M
ActionIQ co-founder and CEO Tasso Argyros knows there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The spac
Acquia nabs CDP startup AgilOne, which raised $41M
Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they
Amperity update gives customers more control over Customer Data Platform
The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a S